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Stern Announce Transformers Pinball Classic Arcade Style Game for the Home

Stern Pinball Introduces the TRANSFORMERS™ Pin™ - Stylish, Affordable Pinball Entertainment for the Home. Innovative TRANSFORMERS™ Pin™ To Be Released under the Stern Home Arcade™ Brand

MELROSE PARK, IL – October 1, 2012 – Today, Stern Pinball, Inc., the world’s only maker of real pinball games, introduced the TRANSFORMERS™ Pin™, a stylish, affordable and entertaining pinball game designed and engineered exclusively for the home. For customers new to pinball ownership, the TRANSFORMERS Pin offers fun and timeless family entertainment at an affordable price. The Pin™ also provides an entry into the rapidly growing community of pinball play and ownership driven by impassioned enthusiasts and collectors around the globe. The Pin is the latest model to be developed by Stern and joins the company’s existing line-up of Pro, Premium, and Limited Edition models.

The licensed TRANSFORMERS Pin features art, music, speech, and sound effects from the blockbuster TRANSFORMERS franchise. Since the birth of the franchise in 1984, the TRANSFORMERS brand has been celebrated with toys, comic books, animation, summer blockbuster movies and more. Under license from Hasbro, Stern is now proud to be adding an additional pinball game model to its lineup. Players can expect the classic battle between the heroic OPTIMUS PRIME and the villainous MEGATRON as well as other beloved AUTOBOT and DECEPTICON characters.

The easily assembled TRANSFORMERS Pin is built to last and engineered with genuine Stern commercial-quality parts including flippers, slingshots, pop bumpers, tempered playfield glass, and the traditional pinball plunger. The playfield is housed in a stylish cabinet with modern, high definition artwork. The all-LED playfield lighting provides optimal color and performance.

“The Pin is specifically designed to provide quality family entertainment and bring pinball to more homes everywhere. TRANSFORMERS is a great title for the entire family and we’re very pleased to add The Pin model to our TRANSFORMERS offering,” said Gary Stern, Founder, CEO and Chairman of Stern Pinball, Inc.

Through December 31, 2012, the TRANSFORMERS Pin will be available in the United States exclusively at Amazon.com. To order in the US, please visit: www.amazon.com

The TRANSFORMERS Pin will also be available in Canada exclusively through The Playdium Store and Cineplex Starburst, Inc. To order in Canada, please visit: either www.theplaydiumstore.com or www.starburstcoin.com.

About Stern Pinball, Inc.

Stern Pinball, Inc., located just outside Chicago, Illinois, designs and manufactures arcade-quality pinball games. Stern is the only maker of full-sized, arcade quality pinball games on the planet and has released many popular titles including X-Men, AC/DC, TRANSFORMERS, Avatar, The Rolling Stones, Iron Man, Tron and many more. Stern’s games continue to be enjoyed by both pinball enthusiasts and casual players around the globe. For more information, please visit www.sternpinball.com. © 2012 Stern Pinball, Inc. All Rights Reserved.

About Hasbro, Inc.

Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world-class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at https://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

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