Prime Beast Hunters  Prime Beast Hunters / News

The Hub No More - Channel Transforms To Discovery Family on 10/13, But Hasbro Programming Remains

Variety reports that the Hub will, as previously rumored, become the Discovery Family Channel on October 13th. Discovery will be taking a majority share in the network, but Hasbro will retain a daytime block of programming for its shows such as Transformers Rescue Bots, My Little Pony: Friendship is Magic, and presumably the upcoming Transformers Robots In Disguise. Keep reading for more details!

Variety also reports that the move will give Hasbro added flexibility in offering its shows on other on-demand platforms like Netflix, which is where more kids' TV is now viewed. As Mister Rogers predicted when he defended VCRs to Congress, the ability to decide exactly what your children see and when is a powerful one indeed.

The changes were sparked in part by the fact that the sides were coming up on the expiration of their original partnership agreement. With so much of kidvid viewing moving to VOD and SVOD platforms, the partners realized that a linear channel squarely devoted to kivid has limited growth potential. That reinforces how much the rise of on-demand options has changed the game for linear TV programmers in just the four years since the Hub was born.

At the same time, Discovery’s research showed that the Hub attracts a healthy “co-viewing” audience of kids and adults watching together in primetime. With the brand overhaul, the plan is to program original series designed to appeal to multigenerational family auds in primetime. The partners see an opening for a channel that is consistently focused on drawing multigenerational viewers in primetime.

Hasbro, meanwhile, gains more flexibility to sell new and existing shows to digital outlets such as Netflix and Amazon. Kidvid is a huge component of overall viewing for the SVOD heavyweights, even though it doesn’t get nearly as much attention in pop culture as original series aimed at adults.

Data Center

Member Comments

Last 10 comments - ( Read All Posts )
formerly nortagem 2014-09-26 @ 5:02 am

Kinda sad...wonder why they couldn't have just prefixed 'Discovery' before Hub Network? Oh well...

Post Your Comment Now! (membership required)

Transformers Shops

Advertise Here on TFormers.com

Shop Online for Transformers United

Transformers Shopping



More Prime Beast Hunters News & Reviews



Advertise on TFormers.com








This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!


Forums Communities: Toy Fans - Marvel Fans - Transformers Fans

@ToyNewsI Socials: Facebook - Twitter - Instagram

@MarvelousNews Socials: Facebook - Twitter - Instagram

@Tformers Socials: Facebook - Twitter - Instagram

@JediInsider Socials: Facebook - Twitter - Instagram

Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE