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Transformers 5 The Last Knight
Transformers: The Last Knight - Chinese Product Placement Draws Laughs, Movie Inspires Boredom In China Screening Report
RAC - Wednesday, July 05, 2017


The Hollywood Reporter has posted an account of a Chinese screening they attended for Transformers: The Last Knight - and the report doesn't sound too encouraging. We'd already heard that box office results were looking disappointing as compared to Transformers: Age of Extinction, but it seems the token efforts made to localize the movie to China and engage in local product placement were the most amusing parts of the film for Shanghai audiences. Keep reading for more details.
The opening minutes of the movie, set in Arthurian England and featuring a number of sight gags involving a drunken Merlin, leave both me and most of the audience unmoved. Indeed, throughout the film, the intentionally comedic moments don't seem to elicit much reaction from the crowd. Instead, their biggest laughs are almost universally reserved for the moments of blatant product placement by Chinese companies.

And boy, is there a lot of product placement.

With the audience quickly learning to play spot-the-brand, giggles start rising in the cinema as the Chinese dairy drink Mengniu makes an appearance at Mark Wahlberg's very-much-in-America scrap yard. Smartphones from LeEco, the financially strapped Chinese tech company, appear to be the brand of choice in the film. And the Industrial and Commercial Bank of China is for some reason everywhere. The biggest laugh, however, arrives at the most unsubtle piece of pandering: the moment when the Autobots and their American friends are looking up 'car porn' on a Chinese used-car website.

An hour in, and glancing around the theater, I can see the low glow of cellphone screens dotted around in the darkness. My neighbor to my left is diligently checking his WeChat, the Chinese social messaging app that's a cross between Facebook, Instagram and Whatsapp. He's clearly much more absorbed by what's going down in his social grid than Anthony Hopkins' admirable (though ultimately futile) attempt at explaining the convoluted history of the Witwiccans, an ancient secret society tasked with protecting the Transformers from the wider world.


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More Transformers 5 The Last Knight News
Twitter user Tagoal has posted some images of the Transformers: The Last Knight Optimus Prime Clear Version that was released recently to coincide with TF5's Japanese home video debut! Sporting a lot of clear white and blue plastic, this is the Voyager mold available on shelves now (still) in the Premier Edition. It's kind of a shame that basically every version of this mold looks more appealing than the stock retail release, but even that one is a pretty nice toy in and of itself. Keep reading to see the photos!
A recent feature list on the online version of Rolling Stone sought to line up the ten worst films of 2017, Many choices seemed quite fitting, with few at least marginally surprising even just for where they scored on the list, if not their presence there to start with. But it's probably not that much of a leap that they gave the number one spot on the list to none other than Transformers: The Last Knight. While some fans might point to it as being on the better end of the series, that speaks very little for its quality in the larger arena of movies in general. Keep reading for a quick excerpt and link back to the Rolling Stone page.
From the website of artist Furio Tedeschi we have some new pieces of The Last Knight concept art from various stages of design. What made this latest batch stand out as interesting was how a number of pieces, such as some of the knight designs, showed clear traces of what would go in to the toyline, possibly marking a few of these pieces as part of the starting point for the design of things like Dragonstorm. Another treat is a few photos of those knight designs as physical set elements from the sound stages - parts of which I personally got to view up close in August of 2016! Keep reading to take a look through the mirrored images!
Paramount Home Media Distribution today unveiled a free augmented reality experience for iOS app users, coinciding with the release of Transformers: The Last Knight on 4K Ultra HD. Created by Viacom’s VR team Viacom NEXT using Apple ARKit technology, the app incorporates content from the latest film in the blockbuster series, Transformers: The Last Knight.
Greg "M Sipher" Sepelak reported on Twitter that he found two of the presumed-Walmart Exclusive Transformers: The Last Knight "Autobots Unite" Two-Packs on sale at Ross! For those not familiar with the chain, Ross is one of a number of discount store chains in the US - along with TJ Maxx, Marshall's, and Ollie's - where Transformers items show up with a certain regularity. If you see them, a pair of Legion class figures will run you $5, and a pair of Turbo Changers will run you $12. Keep reading for the photographic proof, mirrored here for convenience.












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