There more than meets the BLOCK at this years Toy Fair with Transformers KRE-O construction building sets. I have to admit these are much cooler looking than the previous attempts at Lego style building kits for Transformers.

You should be happy to know that these blocks will be able to interact will Lego as well and features the following price points:

$7.99 Basics: Approximately 65 - 70 pieces

$9.99 for Mirage and Prowl, approx 100 pieces

$14.99 for Prowl, approx. 150 pieces

$19.99 for Ratchet and Sideswipe, approx. 300 pieces

$24.99 for Bumblebee (with a missile launcher), approx 300 pieces, will include Bumblebee and Red Alert KRE-ONs.

$29.99 for Megatron and Starscream (with retractable wheels), approx. 300 pieces

$39.99 Sentinel Prime, approx. 350 pieces

$59.99 for Optimus Prime, with five KRE-ONs, including Optimus Prime, Bluestreak, Skywarp, and two humans.

Check out the official images of Optimus Prime, Bumblebee, and Starscream KRE-O figures along with their KRE-ON mini-figures in the gallery below.

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