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KRE-O
Toy Fair 2011 - Transformers Building Block Toys Coming In 2011

By jay on Friday, February 11, 2011



Hasbro announced today during a Investor Event at Toy Fair that a new line of building block toys for Transformers would be coming in 2011. When we say building block, think Lego. The line is being called KRE-O. Here is the official word on them:
    This fall Hasbro will bring action and adventure to the construction aisle with the introduction of the KRE-O brand. The KRE-O brand provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern. From favorite characters and high quality materials to unique accessories and collectible mini figures, the KRE-O collection will excite builders of all ages. At launch, the KRE-O brand will offer twelve building sets featuring popular TRANSFORMERS characters including OPTIMUS PRIME, BUMBLEBEE, STARSCREAM and more.
The line will debut this weekend at the New York Toy Fair so we should have images and more information for you on this coming on Saturday, if not sooner. What we know is the first figure in the line will be Optimus Prime and that you will be able to build him in either robot form or truck and trailer form. What incarnation of the Prime character this figure will be based on is unknown, but likely will be a movie version. The figures are said to have things like ball joints for a wide range of articulation and tech panels. As mentioned, Prime will be the first figure coming in this line with more characters soon to follow. There was also indication that other Hasbro brands will get this building block treatment.

Stay tuned throughout the weekend for more information on this and complete coverage of the Hasbro showroom from the 2011 New York Toy Fair.

We are dedicated to being to be the best resource for all your Transformers news and reviews every day. Keep your browser dialed to Tformers.com for updates as they happen.



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More KRE-O News
Thanks to the official Transformers facebook page. We have a reminder for all Canada fan. Stop by Toys"R"Us Canada locations on this Saturday, September 27th to pick up a free make-and-take exclusive KRE-O Elite Transformers Optimus Prime figure set!
It's taken a while and we've had some interesting side-trips - wouldn't give up Kreons for the world - but we're finally getting the Transformers building product we all dreamed of: buildable brick Transformers that change modes without having to be rebuilt. Keep reading for the first promotional images of the upcoming Kre-O Battle Changers!
The Hobbybase has reported via Facebook that the series 2 2014 Microchanger assortment has updated packaging that no longer includes the individual codes that so far have been able to be used to quickly and accurately identify the contained minifigures prior to purchase. Hobbybase has advised that sets they sell will be opened to ensure full assortments, but in normal retail situations, it appears you're now on your own!
The Taiwanese Facebook page for Kre-O has posted images of an upcoming bagged set, Elite Optimus Prime. This 43-piece set allows you to couple a Kreon body and head with longer, more articulated limbs. The proportions are a touch wonky, but the Kreon's gigantic, childlike melon of a head balances things out nicely. It also comes with a 3mm-compatible version of Prime's Ion Blaster, which should go nicely with your Big Lots Legends Prime. Click through for photos!
Thanks to our pal Ender who was able to score one of Kre-o Dinobot Ride sets Toys R us is giving out tomorrow. Get a first look at the Toys R Us Exclusive Transformers Age of Extinction Figures with Kreon Optimus Prime and Grimlock in the gallery for the full preview now.









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