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KRE-O
Toy Fair 2011 - Transformers Building Block Toys Coming In 2011

By jay on Friday, February 11, 2011



Hasbro announced today during a Investor Event at Toy Fair that a new line of building block toys for Transformers would be coming in 2011. When we say building block, think Lego. The line is being called KRE-O. Here is the official word on them:
    This fall Hasbro will bring action and adventure to the construction aisle with the introduction of the KRE-O brand. The KRE-O brand provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern. From favorite characters and high quality materials to unique accessories and collectible mini figures, the KRE-O collection will excite builders of all ages. At launch, the KRE-O brand will offer twelve building sets featuring popular TRANSFORMERS characters including OPTIMUS PRIME, BUMBLEBEE, STARSCREAM and more.
The line will debut this weekend at the New York Toy Fair so we should have images and more information for you on this coming on Saturday, if not sooner. What we know is the first figure in the line will be Optimus Prime and that you will be able to build him in either robot form or truck and trailer form. What incarnation of the Prime character this figure will be based on is unknown, but likely will be a movie version. The figures are said to have things like ball joints for a wide range of articulation and tech panels. As mentioned, Prime will be the first figure coming in this line with more characters soon to follow. There was also indication that other Hasbro brands will get this building block treatment.

Stay tuned throughout the weekend for more information on this and complete coverage of the Hasbro showroom from the 2011 New York Toy Fair.

Get the scoop on all the Transformers updates as they happen right here at Tformers.com. The best resource for all your Transformers news and reviews every day.



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More KRE-O News
Jacquelyn Orenza has posted more images to Facebook, this time of the new third wave of the Custom Kreon assortment. This wave focuses on the Age of Extinction Dinobots and their knightly status, and features a variety of weapons, helmets and other accessories that look like they'd have been right at home in the Dungeons & Dragons Kre-O line. Keep reading to see!
Facebook user Jacquelyn "Quelynn" Orenza has posted photos of the new Kre-O Battle Changers! Optimus Prime, Starscream, Bumblebee, and Grimlock are Kre-O mini-kits that transform without needing to be reassembled - finally! This is pretty much what what a Transformers brick set should always have been. And each set even comes with a matching Kreon - keep reading to see!
Continuing in to 2015 is Transformers Kre-O! Next year's product line will feature new building models that transform without disassembly, as well as more products focusing on the always popular Kreon character minifigures. We've got a gallery of photos from the Hasbro fan media event press kit and a full rundown of everything Kre-O has coming as we head in to 2015. Click through to check it out!
Thanks to the official Transformers facebook page. We have a reminder for all Canada fan. Stop by Toys"R"Us Canada locations on this Saturday, September 27th to pick up a free make-and-take exclusive KRE-O Elite Transformers Optimus Prime figure set!
It's taken a while and we've had some interesting side-trips - wouldn't give up Kreons for the world - but we're finally getting the Transformers building product we all dreamed of: buildable brick Transformers that change modes without having to be rebuilt. Keep reading for the first promotional images of the upcoming Kre-O Battle Changers!








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