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KRE-O
Toy Fair 2011 - Transformers Building Block Toys Coming In 2011

By jay on Friday, February 11, 2011



Hasbro announced today during a Investor Event at Toy Fair that a new line of building block toys for Transformers would be coming in 2011. When we say building block, think Lego. The line is being called KRE-O. Here is the official word on them:
    This fall Hasbro will bring action and adventure to the construction aisle with the introduction of the KRE-O brand. The KRE-O brand provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern. From favorite characters and high quality materials to unique accessories and collectible mini figures, the KRE-O collection will excite builders of all ages. At launch, the KRE-O brand will offer twelve building sets featuring popular TRANSFORMERS characters including OPTIMUS PRIME, BUMBLEBEE, STARSCREAM and more.
The line will debut this weekend at the New York Toy Fair so we should have images and more information for you on this coming on Saturday, if not sooner. What we know is the first figure in the line will be Optimus Prime and that you will be able to build him in either robot form or truck and trailer form. What incarnation of the Prime character this figure will be based on is unknown, but likely will be a movie version. The figures are said to have things like ball joints for a wide range of articulation and tech panels. As mentioned, Prime will be the first figure coming in this line with more characters soon to follow. There was also indication that other Hasbro brands will get this building block treatment.

Stay tuned throughout the weekend for more information on this and complete coverage of the Hasbro showroom from the 2011 New York Toy Fair.

Stay tuned to Tformers.com for more details as they are made available. Your best resource for all the Transformers news and community every day.



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More KRE-O News
From SamsungHK we have a batch of new photos showing off Soundwave, part of a two-pack coming up in the new Kre-O Battlechangers series of transforming figure kits. While we don't have photos of Ratchet, the other side of this set, we do see Soundwave comes with a full set of little buddies in the form of Ravage and Laserbeak mini-builds, and Rumble and Frenzy represented by the smaller scale Kreons. The photos even show a way that they can all incorporate with Soundwave in both modes. Keep reading and check it all out!
YouTuber chuckdawg1999 has posted his video review of Battle Changers Optimus Prime! Chuck reports that Prime is fun, but some parts may pop off in transformation- which is certainly what happened when Grimlock kept transforming poor Bumblebee in the spot we posted earlier. Keep reading to watch!
"ROBOT! CAR! ROBOT! CAR! ROBOT!" Hasbro has posted a new 15-second TV spot to their YouTube channel showing off Kre-O Battle Changers! In the spot, Grimlock is extremely excited about the idea of fully-transforming brick Transformers - which, let's be honest, is what Kre-O should've been from the outset. Keep reading to see the ad!
Japanese retailer Red Mercury has added a number of product pages for imported Hasbro products. Besides wave 1 Combiner Wars and RID figures, they've offered up some surprise Kre-O listings. Besides the transforming Battlechangers seen in promo materials in 2014, we've got package pictures of Custom Kreons and construction sets based on the new RID series designs. With dwindling retailer support it's unclear how available these will be in North America, unfortunately. But Kre-O seems to keep pushing on, so there may still be a chance! Click through to see all the pictures!
Thanks to Hobbybase who have posted an image of the 2015 Transformers KREO figures that we saw last October at the New York Comic Con. Get a look at what should be hitting stores soon including the Customs Steel Jaw, Grimlock, Bumblebee and Optimus Prime along with Sideswipe Roadway Rundown, Strongarm Capture Cruiser, Bumblebee Disc Demolisher, Optimus Prime and Underbite Jetpack Takedown.



















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