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KRE-O
Toy Fair 2011 - Transformers Building Block Toys Coming In 2011

By jay on Friday, February 11, 2011



Hasbro announced today during a Investor Event at Toy Fair that a new line of building block toys for Transformers would be coming in 2011. When we say building block, think Lego. The line is being called KRE-O. Here is the official word on them:
    This fall Hasbro will bring action and adventure to the construction aisle with the introduction of the KRE-O brand. The KRE-O brand provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern. From favorite characters and high quality materials to unique accessories and collectible mini figures, the KRE-O collection will excite builders of all ages. At launch, the KRE-O brand will offer twelve building sets featuring popular TRANSFORMERS characters including OPTIMUS PRIME, BUMBLEBEE, STARSCREAM and more.
The line will debut this weekend at the New York Toy Fair so we should have images and more information for you on this coming on Saturday, if not sooner. What we know is the first figure in the line will be Optimus Prime and that you will be able to build him in either robot form or truck and trailer form. What incarnation of the Prime character this figure will be based on is unknown, but likely will be a movie version. The figures are said to have things like ball joints for a wide range of articulation and tech panels. As mentioned, Prime will be the first figure coming in this line with more characters soon to follow. There was also indication that other Hasbro brands will get this building block treatment.

Stay tuned throughout the weekend for more information on this and complete coverage of the Hasbro showroom from the 2011 New York Toy Fair.

Stay tuned to Tformers.com for more details as they are made available. Your best resource for all the Transformers news and community every day.



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More KRE-O News
Thanks to the TFCC on twitter who have posted an image of the Toy Fair 2015 exclusive Transformers Kreon Optimus Prime figure in the package. We're not sure what the repaint refers to, but it looks like a winter colors theme. We will post more details and images on this soon!
Youtube user chuckdawg1999 is back with a video about Kre-O Battlechanger Bumblebee. Following on from Optimus Prime, we get a good look at another of these builds that take the more positive qualities of Kreon Microchangers and bring in more brick involvement. Between these two and the Soundwave we showed you photos of yesterday, the Battlechanger line is looking like a strong move in the evolution of Kre-O. Click through to check out the video!
From SamsungHK we have a batch of new photos showing off Soundwave, part of a two-pack coming up in the new Kre-O Battlechangers series of transforming figure kits. While we don't have photos of Ratchet, the other side of this set, we do see Soundwave comes with a full set of little buddies in the form of Ravage and Laserbeak mini-builds, and Rumble and Frenzy represented by the smaller scale Kreons. The photos even show a way that they can all incorporate with Soundwave in both modes. Keep reading and check it all out!
YouTuber chuckdawg1999 has posted his video review of Battle Changers Optimus Prime! Chuck reports that Prime is fun, but some parts may pop off in transformation- which is certainly what happened when Grimlock kept transforming poor Bumblebee in the spot we posted earlier. Keep reading to watch!
"ROBOT! CAR! ROBOT! CAR! ROBOT!" Hasbro has posted a new 15-second TV spot to their YouTube channel showing off Kre-O Battle Changers! In the spot, Grimlock is extremely excited about the idea of fully-transforming brick Transformers - which, let's be honest, is what Kre-O should've been from the outset. Keep reading to see the ad!



















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