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KRE-O
Toy Fair 2011 - Transformers Building Block Toys Coming In 2011
jay - Friday, February 11, 2011


Hasbro announced today during a Investor Event at Toy Fair that a new line of building block toys for Transformers would be coming in 2011. When we say building block, think Lego. The line is being called KRE-O. Here is the official word on them:
    This fall Hasbro will bring action and adventure to the construction aisle with the introduction of the KRE-O brand. The KRE-O brand provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern. From favorite characters and high quality materials to unique accessories and collectible mini figures, the KRE-O collection will excite builders of all ages. At launch, the KRE-O brand will offer twelve building sets featuring popular TRANSFORMERS characters including OPTIMUS PRIME, BUMBLEBEE, STARSCREAM and more.
The line will debut this weekend at the New York Toy Fair so we should have images and more information for you on this coming on Saturday, if not sooner. What we know is the first figure in the line will be Optimus Prime and that you will be able to build him in either robot form or truck and trailer form. What incarnation of the Prime character this figure will be based on is unknown, but likely will be a movie version. The figures are said to have things like ball joints for a wide range of articulation and tech panels. As mentioned, Prime will be the first figure coming in this line with more characters soon to follow. There was also indication that other Hasbro brands will get this building block treatment.

Stay tuned throughout the weekend for more information on this and complete coverage of the Hasbro showroom from the 2011 New York Toy Fair.

Get the scoop on all the Transformers updates as they happen right here at Tformers.com. The best resource for all your Transformers news and reviews every day.

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More KRE-O News
Greg "M Sipher" Sepelak has made an interesting discovery about the reissued blind-bag Kreon Micro-Changers appearing at US dollar stores - they're not reissues at all! They're entirely reversioned pieces using the updated 2015 Kreon body and entirely new tampograph applications. Keep reading for an example photo as well as more info on the differences!
You haven't seen the last of Kre-O in the US yet! Engledogg reports spotting two new $12 sets at his local Dollar General store. One features a repackaging of the Beast Hunters sub-branding Beast Blade Optimus Prime now as Beast Hunter Optimus Prime, and the other is a grouped set of the micro combiner Superion, Bruticus and Menasor, packaged as Combiner Robot Mega Pack. While for the remaining fans of the line this may not be the news they would hope for, it may still be promising that the branding is being kept going in some way in the US. Click through for box photos of the sets!
TFW2005 user Hollywood Hoist has found a nifty novelty: a new plush Optimus Prime that is clearly based on his Kreon minifigure! The plush is marked with a price of $19.99 and was found in a Washington-state Target store. Keep reading to see the photo!
If you've been hoping to get the Kreon Battle Changers and a deal on a pair of pants at the same time, you're in luck! TFW2005 board member almightymaximus has sighted the figures along with other late-model Kre-O sets at discount chain Marshall's! As is the usual pattern with a sighting at Marshall's, checking out its sister TJ Maxx stores may also be beneficial to you, and possibly even the unrelated but similar discount chains such as Ross. Keep reading for more details!
The SDCC Kre-O exclusive for the year is a pile of fun toys and references to pop culture, all plucked from 1985 and wrapped up in a spiffy yearbook package. And in addition to an attractive presentation, it's also the most cost-effective Comic-Con exclusive of the year! Continue to the review for video and photos!











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