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Conventions Center
Toy Fair 2012 - Hasbro Transformers Presentation: Prime, Cyberverse, Optimus Maximus, Fall of Cybertron, Generations & More!
Peter Van - Saturday, February 11, 2012

Toy Fair 2012 kicks off with a presentation from Hasbro Studios, which has wrapped up! Get the scoop on the Transformers cartoon on The Hub, Movies and much more to comes live from the event.

Read just certain sections and follow links to the official and display galleries or read our entire report to learn all there is about the products coming from the Transformers brand in 2012!

There are many details on what's coming this year on all waves, figures, exclusives and much much more from the Toy Fair 2012.


Stephen Davis, President, Hasbro Studios
Jerry Jivoin, Brand Marketing Director
Joshua Lamb, Brand Design Director


The presentation started off with showing the Transformers The Ride Super Bowl spot

Showing off images and visuals from the Singapore ride.

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Universal Studios Exclusive Subline
It was revealed that after taking a trip on Transformers The Ride, the Universal Studios gift shop will also feature figures in Universal Studios packaging with a total of six figures.

It has been officially revealed that Evac will be available in a Legion and Deluxe class versions and will be available under this line. The Legion class figure will also be available in the Transformers Prime Cyberverse Legion Wave 2.

Transformers Dark of the Moon Deluxes Bumblebee and Optimus Prime and Voyagers Optimus Prime and Megatron will also be released under the line.

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A trailer was shown, which depicted the following:
    Trailer shows a digital blueprint being scanned for Energon. Energon is detected in an abandoned hanger and a vehicle transforms and opens the door and emerge two new Autobot Brawler class characters.

    Title "War is Coming" flashes on the screen.

    Cutting back, a Decepticon busts down the door, and engages his saws, and the two Autobots prepare themselves.

    "Prepare for Battle" flashes on the screen.

    "Shape your destiny"

    A bunch of robots from both sides join the fight, including Decepticon and Autobot fembots jumping right in the middle of the fray!

    Trailer ends.

The game will launch in Fall 2012.

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Rescue Bots

The show's sneak peek did "tremendously well in the ratings," Stephen Davis, CEO of Hasbro Studio, said during the presentation.

The designers showed off
* Figure 2 Packs
* Bumblebee Rescue Garage
* Electronic Figures
* Rescue Bots Mobile HQ - A firetrick that transforms into a command center and is great for 2-4 year olds.

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Great new KRE-O Line! Quest for Energon storyline with 7 new KRE-O Transformers building sets featuring a storyline.

Each of the new sets will have an energon cube

The more sets you collect, the closer you get to building the Ultimate Dark Energon Weapon.

Devastator was also shown

29 new KREONS to collect, 16 of the are Robots in the line

Each figure will have 2 chest plates. a regular and Energon chest. clear energon chest.

A sizzle reel... Stop motion: Guy in KRE-O bumblebee is playing a lot of music and he's playing loud music. Another guy tries to show off. Bumblebee transforms, dances, and then retransforms. the guy is left staring, jaw agape... New animations will show up soon!

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Movie Trilogy

* In Asia Only: Movie Trilogy Edition Deluxes Bumblebee, Wheeljack, Ratchet, and Soundwave. These figures will not see an American release

* Movie Trilogy Optimus Prime with Trailer was shown and will be released.

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- Prime toys will launch March 1st. The Prime toys we see today will also be available March1st.

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Enhanced EBook Apps - Ruckus Media launches in April with embedded video and interactivie activieties drive narrative

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Prime First Edition not available in US. Unfortunately they cannot deliver. It is Hasbro's issue and they are trying to find distribution for them in later 2012 in some format. Similar to the statement they released earlier.

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Every Deluxe figure will feature intuitive transformation. A movement will reveal a gimmick move arms, head will show up.

* Wave 1 (same as the ones we saw at NYCC): Bumblebee, Wheeljack, Cliffjumper, Soundwave
* Wave 2: Ratchet, and Arcee
* Wave 3: Knockout, Hot Shot, and Vehicon

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Each comes with a power weapon, and energon flows out of the weaponry.
"Make it look as close as possible to the show" says Jerry Jivoin.

* Wave 1: Optimus Prime and Megatron
* Wave 2: Starscream and Bulkhead

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In the fall: Weaponizers, similar to leader scale. Both Robot and Vehicle mode will have a weapon action. For the Prime, if you push the chest, weapons will pop out and spin.

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* Wave 1: Vehicon, Ratchet, Cliffjumper, Arcee and Bumblebee (same as NYCC)

* Wave 2: Breakdown, Soundwave, Mirage, Evac

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Each will have a translucent chest piece that can light up when a plug is inserted into the character, the translucent pieces will light up to give the "flowing Energon" look.

* Commander Wave 1: Prime, Bulkhead, Starscream, and Megatron.
* Commander Wave 2: Ironhide

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Wave 1: Star Hammer w/ Wheeljack

Each vehicle, like the Commander figures, will have a translucent pieces that can light up when a plug is inserted into the character, the translucent pieces will light up to give the "flowing Energon" look.

Energon Driller with Knockout will have a Spinning Drill

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Cyberverse will debut a new scale called "Maximus", starting with Optimus Maximus.

The class has a MechTech Robot Mode and a Battle Station Mode, which can roll across a table.

The class is capable of holding 9 Cyberverse figures with a scale that is much larger than Commander, as evidenced in a slide that was shown during the presentation.

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* Packed with First Edition Bumblebee and a repainted First Edition Starscream with Silas and MECH agent, will only be available in Canada and Asia.

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* Wave 1: Bumblebee and Knockout coming out in Fall 2012.

Full transformation from robot and vehicle mode with an included remote control.

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Global Launch: March 1st. Online upgrading via

Each figure will have a unique numbering system where you can tailor strategies.

Bot Shots will be packaged in singles, 3-packs, Shot Launchers, and Ultimate Battle sets featuring different decos and packaging.

Each wave will also have a chase figure. Wave 1 will be Sentinel Prime.

Joshua Lamb says that you can play with any kid that you want.

Bot Shots Launchers Megatron

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Fall of Cybertron game will be out September 2012 and toys will be out in Fall of 2012!

Jerry Jivoin and Joshua Lamb teased that there are 40 figures planned for the Transformers Generations line next year!

Matt Tieger is here and he's going to show off the game as well as concept art that we saw in Art of Apocalypse.

Matt says that a combiner was on his super-secret list. "Putting together the Combaticons was an easy choice for us."

Vortex will have a big part in the game and making sense of a helicopter like Vortex on Cybertron was fun.

Blastoff, a chocolate brown space shuttle, was more difficult, but it was still fun.

A video is available showing off Bruticus gameplay! Combaticons are looking tot ake over the ship. Combaticons combine! Very detailed, very slick.

He's MASSIVE! He has lasers, can stomp and destroy everything.

Sonic pain wave attack destroys everything in his wake. Virtually impervious to puny Autobot firepower. He is just a massive being that can take Autobots down in one swipe.

Another trailer shows Megatron saying that Cybertron has become a wasteland. Megatron and Prime fight. Prime is looking to leave. It also shows that Cliffjumper is playable; Grimlock eating people in his dinosaur mode; and an epic standoff between Prime and Megatron.

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More information and images can be seen here.

A new HISS tank was designed just for GI Joe Retaliation.

It will be the same figure used for the SDCC Shockwave HISS Tank

The scenario is that Shockwave and Destro make a deal where they exchange Energon for cash.

The B.A.T. will be colored like a Construction.

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Death's Head is showing up in the Marvel Universe line in 2013! This character was used by Simon Furman in his UK Marvel-era Transformers comic.

A gray prototype was shown, but looks nicely detailed.

That's it! Please check out our Toy Fair News Zone for all of the rest of the coverage!

We are dedicated to being to be the best resource for all your Transformers news and reviews every day. Keep your browser dialed to for updates as they happen.

Facebook Social Comments

last 10 shown - scroll to view more   TFormers Member Comments
11:26 am

Don;t know what Breaker is looking at or expecting, but Deluxe Soundwave has begun to go up in price I bought mine last night for $32 and rechecked this morning and he is up to $36. across the board. Not much of a hike but its a decent one 
5:20 am

What are you looking at?! I just peaked on eBay and I see a ton of them with BIN for $60 plus $20s/h. 
1:23 am

Thats only been announced for Hong Kong 
9:11 pm

Im confident they'll show up in the Movie Trilogy line then. I'm not going to dish out $130 for HA Soundwave. It just ain't happening. 
8:46 pm

Yep this obsession with Bumblebee needs to stop, Soundwave should have been the first Human Alliance figure released. He should also have been in either the 1st or 2nd wave of the Deluxe. Not at the tail end. But then the DOTM toyline has been an Epic fail since the beginning. We still haven't ... read more 
8:37 pm

And some people wonder why we don't like it when Hasbro makes too many Bumblebees. In place of the HA Skids repaint, there could have been HA Soundwave. In place of one Deluxe Bumblebee, there could have been Wheeljack. In place a Ratchet repaint, which still could have existed as a store ex... read more 
8:29 pm

Deluxe and Human Alliance were canceled along with Wheeljack 
8:19 pm

What Soundwave we talking here? Is the Movie Trilogy just the dlx DOTM one? 
8:17 pm

Yeah but still you know he is going to go for insane prices, hopefully I can catch one of the Chinese sellers on eBay before the price skyrockets, like its about to for Soundwave and Wheeljack 
8:12 pm

Makes sense to me. Universal Studios probably has rights to that character since he's going to be an attraction there. This is business as usual. You don't see Disney selling any of their Star Wars Star Tours vehicles and Droids outside of Hollywood Studios. 
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