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Toy Fair 2013 - Hasbro Reveal New Transformers TV Show For China and Beast Hunters Products Coming!

Just in are details from the Hasbro New York Toy Fair 2013 Investor Event podcast posted on the corporate site. The annual event covers details of the newest products the company has planned for the coming year. This year they are sharing news with investors about a new Transformers TV Series for Chinese Fans, Transformers Construct-Bots, Relaunch of Transformers: Beast Hunters and the many new products they will be offering to support the new series. Read more below for details and highlights form the event.


Brian Goldner; President and Chief Executive Officer of Hasbro spoke first with the announcement that Transformers Prime would be relaunched as the "Beast Hunters" series:
Let me highlight to you some of the new brand initiatives for 2013" said Mr. Goldner. "We are completely re-inventing Transformers and it’s called Transformers: Beast Hunters. Speaking of Transformers If we take a look at the revenue history of the brand, a few key facts emerge. First when we started this brand it was much smaller that it is today. That was before we created our blueprint to activate our brands. Transformers was the first brand we fully activated and now revenues are twice the size they were that times. Second, you can see the impact of global TV. Our strategy for Transformers is 10 percent bigger in 2012 than 2010 where we didn’t have television following the movie.

The product side of the things was presented by John A. Frascotti; Global Chief Marketing Officer, Hasbro who walked us through what they are doing with Transformers and the new Construct-Bots as well as the Beast Hunters:

Our Transformers: Prime television show is now broadcasted in 182 countries around the world as well as streamed digitally. This year we are introducing two big new initiatives for Transformers; The first is called Beast Hunters and it’s a whole new story that will drive across all products, all entertainment, all licensing. A real focal point for us. The second is an entirely new segment and a new play pattern called Construct-Bots.

So let’s start with Beast Hunters. When you look at Transformers, the story was historically about Autobots vs. Decepticons. But we felt that time was right this year to create new storyline and new characters to the large existing Transformers fan base but will also recruit and attract new fans into the franchise. So we are introducing this year Transformers: Beast Hunters. With all new enemy characters, shown here on the screen is Predaking; he’s the leader of the Predacons faction and you’ll see a replica of him downstairs. We are delivering all new play experiences and all new digital engagement. And of course we will execute Transformers: Beast Hunters around our entire strategic blueprint with new characters in all of our products; in our Transformers figures, In Transformers Bot Shots, In Transformers: Kre-O as we invite all kids to the Beast Hunters Hunt. At Hasbro Studios we’ve developed entirely new Beast Hunters Television Series and we’ve also developed wide array of digital assets that will leverage throughout the year. I would like to share with you this morning, a quick look at our new Transformers: Beast Hunters Entertainment.

To support this new IP we have developed cross category Beast Hunters Retail Programs that will feature broad array of our toys as well as Licensed Lifestyle Products.

This spring we are expanding Kre-O portfolio with new Kreons and building experiences for Transformers, G .I .Joe and Star Trek. Starting with Transformers we’ve had lot of success with our Micro Changers collection so we are going to expand Micro Changers and we are going to expand to a new category called Micro Changers Combiners; which allows you to combine the micro changers into a giant robot and of course we’ll be introducing 8 new Beast Hunters Building Sets.


Later in the Q&A, it was mentioned by Brian Goldner a Transformers TV Series is being developed and will air exclusively for Chinese Transformers Fans:
We have Transformers: Prime in China, And we are also developing a new TV Series for Transformers indigenous to the Chinese Market. Transformers is one of the popular brands there. The brand was there in the 80s so we are making a Brand New TV Series that is produced in China with Chinese partners and will air in CCTV [China Central Television].

Check out the Transformers slides below for more details. You can also listen to the podcast and download the entire PDF presentation at the Hasbro Corporate Media Events site.

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