Armada  

Books, Backpacks, Shoes & Pajamas Announced

I was checking around and found a Hasbro press release that we missed from Toy Fair 2003 announcing some new Transformers Armada products on the way for the USA and Europe. According to the release we can expect to be seeing new non-toy products including: books, stickers, backpacks, footware and sleepware in the future. Read the complete press info as follows:
    "TRANSFORMERS ARMADA

    Introduced last year, the newest TRANSFORMERS theme, TRANSFORMERS ARMADA, continues to build momentum for the brand through its product extensions and highly successful toy line. The hit television show TRANSFORMERS ARMADA is currently on Cartoon Network.

    In the publishing arena, the TRANSFORMERS ARMADA line continues to roll out new introductions including new comic books from Dreamwave; 12 sticker, activity and coloring books from Bendon Publishing and four new introductions from Dorling Kindersley which include beginner readers and a deluxe sticker book. Readers Digest will continue to support the brand with a handbook along with novelty and chapter books.

    Other new introductions in 2003 include TRANSFORMERS backpacks from Calego International, a footwear program from SG Footwear and sleepwear from Wormser.

    A European licensing program will be launched in the spring; products include storybooks, coloring and activity books, sticker collection, comic books, greeting cards and calendars, posters, bicycles/outdoor toys, apparel/footwear and melamine items.    "
This is an excerpt from the orginal Hasbro press release that you can read HERE.

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