United  

Transformers Asia Official Interview with David Chua Hasbro Asia Marketing Director

Just up on the official Transformers Asia site is an interview with David Chua of Hasbro Asia who developed the "Asia Exclusive" projects. He is the Hasbro Asia Regional Customer Strategy & Marketing Director. Learn about how Hasbro Asia is working to offer fans in China and other countries new and exciting products as well as some of the challenges they face. Read the Transformers Asia Interview with David Chua below.

Mr. David Chua - Hasbro Asia Regional Customer Strategy & Marketing Director, Asia

T = Transformersasia.com
D = Mr. David Chua

T: Hi David , for the past several years, we have seen some spectacular Transformers items called " Asia Exclusive " , can you tell us what is this project all about? , and how did you come up with the plan?

D: Our goal is fulfilling the dream of Transformers fans. Transformers fans are very professional and their taste is sophisticated. We always challenge ourselves to make the ultimate toys which they would want to own and proudly display. Our ideas always come from the feedback of fans, we would discuss and work closely with our partner at Takara Tomy to work out the plan.

T: What are the difficultly you are having while proceeding the project?

D : Timing and the increasing production cost is most difficult part of the project. Taste and trend are ever-changing, we must try to launch the right product at the right timing and of course right pricing.

T: How do you select on which series or character to be including in the project?

D: There is no exact formula on this topic. We would consider the popularity of series/character, also the room for product improvement.

T: Last but not least, can you share with us what is currently in planning, and what are we expecting to see?

D: We are not going to give it away for now, but we promise something big would happen in the near future. So stay tuned!

T: David, thank you for your precious time.
D : You are much welcome.

1 Images - Click to Enlarge

Transformers Asia Official Interview With David Chua Hasbro Asia Marketing Director Image (1 of 1)

Data Center

Transformers Shops

Advertise Here on TFormers.com

Shop Online for Transformers Age Of The Primes

The affiliate links on this site may generate revenue for it when a purchase is made

Transformers Shopping



More United News & Reviews



Advertise on TFormers.com








This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!
SOCIAL NETWORKS

ToyNewsI MarvelousNews Tformers JediInsider
Entertainment News International (ENI) is the oldest, largest, and most popular news source for adult toy collectors (kidults) all around the world.

Get the scoop every day on all the popular culture action figures, comics, games, movies, toys, and more!

Contact and Support
Advertising | Submit News | Contact ENI | Privacy Policy


All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Please Contact us about any infringements right away - CLICK HERE
UPDATE LOW_PRIORITY nuke_stories SET counter=counter+1 where sid=19428