Toy Fair 2013 - Hasbro Reveal New Transformers TV Show For China and Beast Hunters Products Coming!

So let’s start with Beast Hunters. When you look at Transformers, the story was historically about Autobots vs. Decepticons. But we felt that time was right this year to create new storyline and new characters to the large existing Transformers fan base but will also recruit and attract new fans into the franchise. So we are introducing this year Transformers: Beast Hunters. With all new enemy characters, shown here on the screen is Predaking; he’s the leader of the Predacons faction and you’ll see a replica of him downstairs. We are delivering all new play experiences and all new digital engagement. And of course we will execute Transformers: Beast Hunters around our entire strategic blueprint with new characters in all of our products; in our Transformers figures, In Transformers Bot Shots, In Transformers: Kre-O as we invite all kids to the Beast Hunters Hunt. At Hasbro Studios we’ve developed entirely new Beast Hunters Television Series and we’ve also developed wide array of digital assets that will leverage throughout the year. I would like to share with you this morning, a quick look at our new Transformers: Beast Hunters Entertainment.

To support this new IP we have developed cross category Beast Hunters Retail Programs that will feature broad array of our toys as well as Licensed Lifestyle Products.

This spring we are expanding Kre-O portfolio with new Kreons and building experiences for Transformers, G .I .Joe and Star Trek. Starting with Transformers we’ve had lot of success with our Micro Changers collection so we are going to expand Micro Changers and we are going to expand to a new category called Micro Changers Combiners; which allows you to combine the micro changers into a giant robot and of course we’ll be introducing 8 new Beast Hunters Building Sets.