ALL Series    News

3 Transformers Themed Entertainment Centers Coming to Saudi Arabia

Yes, THREE! Hasbro and entertainment theme park developers SEVEN have annocuned plans to develop three new Transformers Themed Entertainment Centers. The new ventures will feature Transformers rides, immersive environments, branded shopping, and themed dining all in one location.

By partnering with SEVEN in the Kingdom, we can bring even more truly unique experiences to fans of Transformers and Play-Doh. We're sure that these new immersive attractions will entertain and delight generations of fans and families for many years to come," Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc., said.

The deal, that follows the agreement to development of PLAY-DOH themed entertainment attractions as well, will be designed by AOA. They will develop what is said to be 10,000 square meter facilities that will present fans with state-of-the-art rides and interactive environments. No dates have been announced yet, but the first location in Al Hamra district of Riyadh, Saudi Arabia has been named. Read on to see the official press release with more details on the Transformers Themed Entertainment Centers Coming to Saudi Arabia.


SEVEN SIGNS SECOND LICENSED AGREEMENT WITH HASBRO, INC. TO DEVELOP THE WORLD’S FIRST TRANSFORMERS INDOOR ENTERTAINMENT CENTRE IN SAUDI ARABIA

SEVEN will develop and operate three Transformers attractions in Saudi Arabia, with the first set to open in SEVEN’s entertainment destination in Al Hamra, Riyadh.

The Transformers themed attractions will offer thrilling and highly immersive experiences for people of all ages.

Riyadh, Saudi Arabia; May 10, 2023: Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has signed a second licensed agreement with Hasbro, Inc. a global branded entertainment leader. Under the agreement, SEVEN will bring the Transformers brand to its entertainment destinations in the Kingdom of Saudi Arabia. The agreement follows an earlier announcement of a licensed agreement between to the two parties for the world’s first PLAY-DOH attractions.

SEVEN have partnered with AOA, an industry leader in immersive experience design and production, to develop the Transformers attractions which will provide thrilling and highly immersive experiences for people of all ages.



Spanning over 10,000 square metres, the Transformers attraction will open at SEVEN’s entertainment destination in the Al Hamra district of Riyadh, with two additional attractions set to open at other SEVEN’s entertainment destinations. The Transformers ride-based attractions will feature thrilling state-of-the-art rides and captivating environments that will have guests fully immersed in the action-packed world of the iconic brand. To complete the overall visitor experience, there will be branded retail, including specially developed merchandise, and themed food and beverage venues, leaving guests feeling as though they have stepped into the Transformers universe.

Abdullah Al Dawood, Chairman, SEVEN, said: “We are delighted to once again be partnering with Hasbro to bring this iconic brand to the Kingdom. We continue to cement our position as the national champion of the Kingdom’s entertainment sector, strengthening the entertainment ecosystem with our strategic partnerships to bring a wide range of attractions for the people of Saudi Arabia to enjoy.”

Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc. said: “By partnering with SEVEN in the Kingdom, we can bring even more truly unique experiences to fans of Transformers and PLAY-DOH. We’re sure that these new immersive attractions will entertain and delight generations of fans and families for many years to come.”



SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the

sector. The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jazan, Buraidah, and Tabuk.

Saudi Entertainment Ventures, a wholly owned subsidiary of PIF, is mandated to invest in, develop, and operate entertainment destinations and create a sustainable entertainment sector that caters to the needs of all in Saudi Arabia, in accordance with the highest international standards.

Transformers Poll

How do you like Transformers Themed Parks?

5 - Great
4
3 - Okay
2
1 - Lame
0 - Do not like



10 Votes

Poll Results

Data Center

Member Comments

~ NO MEMBER COMMENTS YET ~
start the coversation with yours

ADD YOUR COMMENT NOW
(Membership Required)

Transformers Shops

Advertise Here on TFormers.com

Shop Online for Transformers United

Transformers Shopping
Advertise on TFormers.com








This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!


Forums Communities: Toy Fans - Marvel Fans - Transformers Fans

@ToyNewsI Socials: Facebook - Twitter - Instagram

@MarvelousNews Socials: Facebook - Twitter - Instagram

@Tformers Socials: Facebook - Twitter - Instagram

@JediInsider Socials: Facebook - Twitter - Instagram

Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE