Just in from their official Weibo channel, Zeta have posted new images of their EX09 Ford project that reveal an unofficial Marvel scale Fort Max figure. At just 23cm ~ 9 inches in height, I will call him "Fort Min". Seriously, this looks a lot like the ToyWorld - TW-H04 Infinitor from 2014.
At first look, the robot-mode feels a bit off with those short legs. This must be to accommodate the shorter scale and the base-mode that is looking much better. They are quoting a price of "329", hopefully, that's not in USD. Read on to see the translated announcement and images from Zeta on their new project.