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Hasbro Innovation Showcase - Previews Transformers 2022 and Beyond!

Hasbro held a new online corporate event called the Innovation Showcase that was aimed at sharing all the things Hasbro has going on for 2022 and beyond. Sorry, nothing really new, though we do get some new insights about the toys planned for Transformers EarthSpark.


Hasbro Innovation Showcase - Previews Transformers 2022 and Beyond!


Moreover, the event gave us our first introduction to Hasbro's new President and CEO, Eric Nyman, followed by all the properties and products they are developing, including Transformers! The following points about Transformers were shared in the broadcast with a full transcript and slide images from the segment shown below.


Hasbro Innovation Showcase - Previews Transformers 2022 and Beyond!


• War For Cybertron and Bumblebee Cyberverse Adventures saw double-digit growth in 2021.

• The Transformers Metrobase dedicated theme park has opened at Universal Studios in Beijing, China.

• Transformers EarthSpark is in co-production in partnership with Nickelodeon - Trailer Shown

• Transformers EarthSpark toys are planned to feature firsts for Transformers including "toy prize conversion, classic conversion, and magic conversion."

• Transformers: Rise Of The Beasts will be in theaters June 9th 2023.

• The Transformers: Rise Of The Beasts (2023) film is a sequel to the Transformers Bumblebee (2018) movie.

• Transformers: Rise Of The Beasts is the first of a series in the Transformers film franchise.


Read on to see the full report below from Jenny Whitlock, Vice President of Global Franchise Strategy. You can watch the entire broadcast at the following link Hasbro 2022 Innovation Showcase


Hasbro Innovation Showcase - Previews Transformers 2022 and Beyond!


Let's start with one of our most powerful global franchises, Transformers. Its highly engaged fan base spans all ages and we're investing solidly in the future to ensure we continue to strengthen and grow that fandom. We're focusing on delivering news stories, themes, characters, and experiences that not only deepen engagement but also invite new audiences into the brand's expansive and thrilling world.

Our success in 2021 sets us up well for the strong year we have planned in 2022 from content like War For Cybertron and Bumblebee Cyberverse Adventures that helped drive double-digit growth in the action figure category in 2021. To our first-ever dedicated Theme Parkland Transformers. Metrobase at Universal Studios Beijing. It's never been a more exciting time for the brand.

Entertainment is at the heart of Transformers. We have been working closely with eOne to redefine what's possible in the storytelling universe and create content that connects with all our consumer segments from fans to families to kids. We're driving against multi-year roadmaps to supercharge our blueprint and 2022 is just the beginning of what's to come for Transformers.

In partnership with Nickelodeon, we are co-producing a new original animated kids series, Transformers EarthSpark. This action-comedy follows a new species of Transformers on Earth as they find their place and purpose among Autobots, Decepticons, and the human family that adopts them.

EarthSpark presents many firsts for Transformers that we're bringing to life for kids leading into insights. We identify core pillars of play that allow us to take conversion to another level and connect with kids to deliver on the magic they want to be brought to life in toy prize conversion, classic conversion, and magic conversion. Will create a true show-to-shelf moment for the line, an innovative new way to convert EarthSpark's greatest heroes.

Transformers EarthSpark will continue to ignite the franchise with kids as we head into 2023, leading us into our biggest theatrical event to date, "Transformers: Rise Of The Beasts", only in theaters on June 9th, 2023. We're partnering with eOne, Paramount, and a visionary new director to bring to life a Transformer story as you've never seen.

The film will pick up after the events of 2018 Bumblebee and follows Optimus Prime, Bumblebee, and an unlikely team of humans who are joined by a group of powerful new allies, the Transformers Beasts.

The introduction of these characters will be a significant moment for all from kids to core fans and especially those who grew up with Beast Wars in the 90s. "Transformers: Rise Of The Beasst" raises the stakes and sets us up for what's to come over the next few years in our film franchise.

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Member Comments

Last 10 comments - ( Read All Posts )
Joe Velez 2023-11-03 @ 10:14 pm
On 4/16/2023 at 1:30 PM, Joe Velez said:

I sure would love to be able to get a few of those Burning Plasma Blaster Battlemasters. Those red limbs would work great to try and make the Autobot Targetmasters. I already have the Takara Legends Targetmasters for the Autobots and Decepticons but I do like to have matching set options.

I've only seem them on BBTS so far for $53 each. No thanks, I don't like matching sets that much. I'll wait until I can find them somewhere else like Mandarake or something.

Oh, the preorders are sold out now anyway. I guess someone wanted them that bad. I mean, that's about what they'd cost if a third party company made them anyway so some might be more desensitized to the price than I am.

My months of waiting have paid off! I got an email a week and a half ago from Mandarake about them getting more Burning Plasma Blaster Battmasters in stock. So I grabbed three of them and a Burning Cheetor. I just paid my invoice and it came out to a bit less than a single one of them on BBTS while including tax and shipping. So four for the price of one. Nice.

I just wish I grabbed a few more of each now. I think what I got should be enough for what I want though. 

Lightfire98 2023-07-15 @ 8:00 pm

Rise of the beasts was a phenomenon ? the brand new maximal designs, the adventure, the comedy and especially mirage and Bumblebee and Optimus primal ????????????

Joe Velez 2023-07-14 @ 3:43 am

Arcee looks really good.

Shame they didn't invert the colors of Cheetor though. Grey and yellow instead of yellow and grey. I'd have purchased two and picked up another of the single release and mixed and matched a set to have one all grey and another all yellow.

Joe Velez 2023-06-29 @ 2:13 am

Battlemaster Airazor looks amazing. I'd love to get a flock. Or would murder be a more appropriate word for a bunch of birds that turn into weapons?

MV Steve 2023-06-25 @ 8:27 am

Mega Man, Rise of the Cheese, should be the title. Quite disappointing, glad I streamed it free a week ago. It would have been a waste of money in the theater! 

Lightfire98 2023-05-24 @ 4:20 pm

Optimus primal looks so amazing! Gotta save up a lot money to get that bot. I mean, the details looks so slick and stylish. So adding to my collection.?

Lightfire98 2023-04-28 @ 9:44 pm

Love the details of those things. Optimus prime and bumblebee and Optimus primal and Cheetos. Gotta get those.

TECHTRON 2023-04-27 @ 2:30 pm

This movie may actually be better than any other previous Transformer movie in existence! A perfect mix between Bayverse, G1, and Beast Wars finally coming together on screen to create; Transformers Rise of the Beasts!

Joe Velez 2023-04-16 @ 5:30 pm

I sure would love to be able to get a few of those Burning Plasma Blaster Battlemasters. Those red limbs would work great to try and make the Autobot Targetmasters. I already have the Takara Legends Targetmasters for the Autobots and Decepticons but I do like to have matching set options.

I've only seem them on BBTS so far for $53 each. No thanks, I don't like matching sets that much. I'll wait until I can find them somewhere else like Mandarake or something.

Oh, the preorders are sold out now anyway. I guess someone wanted them that bad. I mean, that's about what they'd cost if a third party company made them anyway so some might be more desensitized to the price than I am.

Lore Keeper 2021-11-11 @ 2:17 am

Cowabummer...

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