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Generation 1 (G1) Toys Unleashed for Transformers 40th Anniversary Hasbro Reveals

The Transformers 40th Anniversary is coming in 2024, and Hasbro has revealed the Generation 1 (G1) toys will be unleashed to their licensing partners. The company will be giving them 3D model files of the classic action figures to reissue original licensed products. The initiative, driven by original artwork, will be focused on classic and reimagined products. Casey Collins, President of Licensed Consumer Products at Hasbro, shared the following with Toy Book recently:

We will start the year by celebrating the landmark 40th anniversary of Transformers by providing our licensees with 3D files of the original G1 toys for the first time ever,” Collins says. “With this, our partners will be able to reissue original licensed products and reimagined innovations leveraging the authentic vintage artwork from the G1 toy line and Marvel comics. ​Pulling it all together, we’re digitally releasing the ‘80s animated TV series soundtrack with an exciting bonus track that taps into nostalgia and re-creates the excitement, tone, and pop culture moments of 1984.

What this means is fans are going to see a lot of classic styled G1 goodies going on shelves. If we note the "reimagined innovations" part of her comments, this suggests there will be opportunities not just for reissues, but all kind of new toy offerings based on G1. This is said to be part of Hasbro's Blueprint 2.0 plan that is focused on more licensing of Hasbro's major properties.

Read the full story on Hasbro's Transformers new product plans now on toybook.com

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Last 10 comments - ( Read All Posts )
TECHTRON 2024-03-12 @ 11:02 pm

I agree with you about the prices... * reaches for wallet * But... I think I'm going to buy this anyway.

Covert_Agent_Rodimal 2023-08-13 @ 7:27 pm

Hot Rod and Rodimus Prime please!!

Joe Velez 2023-08-05 @ 3:06 am

No thanks. Especially for those prices. If they were half the price and this was about 22 years ago then maybe. 

And I don't understand the love this is seemingly getting. A very vocal and rather large part of the fanbase scoffed at this idea bout 17 years ago. They hated the thought of "G1 with articulation". Now it's here and people love it? I bet it's the same people who claim they love the G1 reissues and then never buy them. 

This is a waste. It's targeting a niche of a niche of a niche. About a tenth or less of what they expect to sell will actually sell and the rest will go on steep clearance. They'll push out the first four or five figures they worked on and the rest will be cancelled. I'll be very surprised if this isn't how it goes. I'm one to be negative in hopes that the opposite will happen but I really think that this sucks and will ultimately bomb just like what happened to that one third party company that did every color of G1 Bumblebee, Cliffjumper, Hubcap and Bumper as "G1 with articulation". 

This time, effort and materials should be going to more Takara Generations Selects redecos and retools. And to do a Masterpiece Airazor already. Maybe some Premium Edition decos that weren't outdone by the store exclusives that also weren't sold for an extra premium price. I do admit though that PE Siege Ultra Magnus and PE Siege Starscream look real good in hand. I think more highly of them though as I paid like half price for each. If I paid full price like I was going to do for UM then I would've been salty. That grey on Ultra Magnus' cab was worth the price as just using him as another character entirely.

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