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Transformers Sales RISE 85% With Other Hit and Miss Toy Movies This Summer

What is rightfully being called the "Hollywood’s Summer of Toys", has seen so many big toy based properties released in the theaters this year. While Transformers: Rise Of The Beasts didn't soar at the box office, Hasbro is reporting they have seen a nice RISE in sales of 85 percent. Said to be driven by the movie toys, as well as their other classic lines that fans are revisiting, by the Hollywood Reporter:

Hasbro, which launched Transformers toys in 1984 and has seen them remain a top performer, reports that the line’s sales have increased 85 percent since the latest film’s debut in June. “The characters that are featured in the films usually rise to the top — along with some of the ones that are classic, beloved characters like Bumblebee and Optimus Prime,” says Tom Warner, Hasbro G.M. and senior VP global action brands. “It just halos the entire brand at the time.”

Studios has been trying for some to time to connect with "Kiddults", who are more interested in entertainment properties that appeal to young and old fans. This shows there is an upside for franchises regardless of ticket sales, at least for Hasbro and other toy companies. However, it is the fans who benefit most, as we get both the movies and new products.

Transformers 85% Sales Increase With Other Hit and Miss Toy Movies This Summer

Transformers Poll

How do you like the Transformers: Rise of the Beasts Movie?

5 - Great
4
3 - Okay
2
1 - Lame
0 - Do not like



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Poll Results

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Member Comments

Last 10 comments - ( Read All Posts )
Joe Velez 2023-11-03 @ 10:14 pm
On 4/16/2023 at 1:30 PM, Joe Velez said:

I sure would love to be able to get a few of those Burning Plasma Blaster Battlemasters. Those red limbs would work great to try and make the Autobot Targetmasters. I already have the Takara Legends Targetmasters for the Autobots and Decepticons but I do like to have matching set options.

I've only seem them on BBTS so far for $53 each. No thanks, I don't like matching sets that much. I'll wait until I can find them somewhere else like Mandarake or something.

Oh, the preorders are sold out now anyway. I guess someone wanted them that bad. I mean, that's about what they'd cost if a third party company made them anyway so some might be more desensitized to the price than I am.

My months of waiting have paid off! I got an email a week and a half ago from Mandarake about them getting more Burning Plasma Blaster Battmasters in stock. So I grabbed three of them and a Burning Cheetor. I just paid my invoice and it came out to a bit less than a single one of them on BBTS while including tax and shipping. So four for the price of one. Nice.

I just wish I grabbed a few more of each now. I think what I got should be enough for what I want though. 

Lightfire98 2023-07-15 @ 8:00 pm

Rise of the beasts was a phenomenon ? the brand new maximal designs, the adventure, the comedy and especially mirage and Bumblebee and Optimus primal ????????????

Joe Velez 2023-07-14 @ 3:43 am

Arcee looks really good.

Shame they didn't invert the colors of Cheetor though. Grey and yellow instead of yellow and grey. I'd have purchased two and picked up another of the single release and mixed and matched a set to have one all grey and another all yellow.

Joe Velez 2023-06-29 @ 2:13 am

Battlemaster Airazor looks amazing. I'd love to get a flock. Or would murder be a more appropriate word for a bunch of birds that turn into weapons?

MV Steve 2023-06-25 @ 8:27 am

Mega Man, Rise of the Cheese, should be the title. Quite disappointing, glad I streamed it free a week ago. It would have been a waste of money in the theater! 

Lightfire98 2023-05-24 @ 4:20 pm

Optimus primal looks so amazing! Gotta save up a lot money to get that bot. I mean, the details looks so slick and stylish. So adding to my collection.?

Lightfire98 2023-04-28 @ 9:44 pm

Love the details of those things. Optimus prime and bumblebee and Optimus primal and Cheetos. Gotta get those.

TECHTRON 2023-04-27 @ 2:30 pm

This movie may actually be better than any other previous Transformer movie in existence! A perfect mix between Bayverse, G1, and Beast Wars finally coming together on screen to create; Transformers Rise of the Beasts!

Joe Velez 2023-04-16 @ 5:30 pm

I sure would love to be able to get a few of those Burning Plasma Blaster Battlemasters. Those red limbs would work great to try and make the Autobot Targetmasters. I already have the Takara Legends Targetmasters for the Autobots and Decepticons but I do like to have matching set options.

I've only seem them on BBTS so far for $53 each. No thanks, I don't like matching sets that much. I'll wait until I can find them somewhere else like Mandarake or something.

Oh, the preorders are sold out now anyway. I guess someone wanted them that bad. I mean, that's about what they'd cost if a third party company made them anyway so some might be more desensitized to the price than I am.

Lore Keeper 2021-11-11 @ 2:17 am

Cowabummer...

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