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Transformers Expo 2024 History Exhibition Official Exclusives, Images, & Details

The exhibition will be going on September 13-29, 2024 at the Terrada Warehouse G1 Building in Tokyo! The event will feature rare toys, frozen Megatron, life-size Matrix, and life-size bust of Optimus Prime. See the official promotional video and translated press release with images for more details on the event and exclusive items.

Transformers 40th Anniversary! New visuals have been released for "Transformers Expo 2024," an exhibition that looks back on the history of Transformers, beloved by fans around the world! Information on merchandise, special offers, audio guides, and more just before the event is released!

The event will be held at Terada Warehouse G1 Building from Friday, September 13th to Sunday, September 29th, 2024.

New visuals and promotional videos for "Transformers Expo 2024" have been released! Information on special offers that can only be obtained here, audio guides that can only be experienced here, and the latest merchandise for sale have also been released!

■ Highlights of the Exhibition

This exhibition, held to commemorate the 40th anniversary of the transforming robot characters "Transformers" (released by Takara Tomy Co., Ltd.), is based on the concept of a research facility of the secret organization "Sector 7" that appeared in the Hollywood movie version. In addition to introducing the past works such as anime and movies, exhibiting valuable toy production materials, and three-dimensional objects such as toys, dioramas, and statues from the past series, you can experience the world of "Transformers" with a frozen Megatron created for this event, a life-size bust of Optimus Prime, and life-size Matrix and Allspark.

 Furthermore, the Beast Wars corner will feature an area that recreates the "Lawless Zone of Voice Actors" using the voices of the cast members, a special corner for the new real CG movie "Transformers: ONE" which will be released on September 20th, audio guides filmed specifically for this exhibition, and collaboration items, allowing you to enjoy Transformers to the fullest, making this an exhibition truly worthy of its 40th anniversary.

■ Admission Bonuses

・Picture ticket

Seven types of picture tickets will be given out at random.


・Mini mask

We will give away 6 random mini masks that can also be enjoyed as coloring books.

*Admission bonus items will be distributed randomly, so you cannot choose the design.


■ Purchase Bonuses

・Shopper bag 

For purchases of 5,000 yen or more (tax included), you will receive one of four types of gift. *As the number is limited, we apologize if the distribution is exhausted.


■ Announcement video

An announcement video narrated by Seymour Simmons (voiced by Cho), who was an agent of the secret organization "Sector 7" that appeared in the Hollywood movie version, will be released on the official T-SPARK channel.


■ Audio guide

The audio guide navigators have been decided to be Cho, who plays Seymour Simmons, and Subaru Kimura, who plays Megatron.

The venue is based on the concept of the research facility of Sector 7, the secret organization that appeared in the Hollywood movie.

In the first half of the event, former Sector 7 agent Seymour Simmons will be guiding you through the venue.

The second half of the show will be guided by a voice recorder that transcends time and space, featuring a young Megatron from the latest 3DCG animated film in the Transformers series, "Transformers: One."

Be sure to enjoy the audio guide, which will further immerse you in the world of Transformers.

Price: 1,000 yen (tax included)

*You can purchase the tickets at the venue. More details will be announced on our website at a later date.

■ Premiere information

"Fight! Super Robot Lifeform Transformers 2010" now streaming on the T-SPARK official channel (www.youtube.com/@TAKARATOMYHOBBY)!

Distribution schedule: Starting from Friday, September 13th, two episodes will be distributed every Friday at 20:10 (from the third episode onwards, at 19:00)

*This is a limited time offer.

The first premiere will be on Friday, September 13th at 8:10pm to commemorate the Transformers Expo 2024.

In addition to streaming episodes 1 and 2 of "Transformers 2010," the second Transformers TV anime that aired in 1986, a special video will be released in which Kimura Subaru shares information about the Transformers Expo.

(The premiere version will be available until September 30, 2024. Episodes 1 and 2 will be available until September 12, 2025. Episodes 3 and beyond will be available for one week only from the release date.)

■ Goods Information

We would like to introduce some of the new merchandise that will be on sale at Transformers Expo 2024.

Transformers Expo 2024 Official Guidebook 3,500 yen (tax included)

40th Anniversary Logo Pin 1,650 yen (tax included)

Megatron's Punishment Fan 495 yen (tax included)

Matrix Pendant 3,850 yen (tax included)

Quote keychains: 1,870 yen each (tax included)

● 40th Anniversary! Transformers x RODY collaboration products

Collaboration goods between RODY, the world's cutest balance ball, which celebrates its 40th anniversary in 2024, and Transformers, which is also celebrating its 40th anniversary, are now available!

This limited edition design features Rody transformed into Optimus Prime, Bumblebee, and Megatron.

Transformers x RODY Rody Mascot 660 yen each (tax included)

Transformers x RODY clear files: 550 yen each (tax included)

Transformers x RODY Acrylic Keychains 990 yen each (tax included)

Transformers x RODY Flake Sticker 990 yen (tax included)

Other products available for sale at Transformers Expo 2024 are listed here.

● Made-to-order products (excerpt)

Manju Netsuke Optimus Prime 660,000 yen (tax included)

Transformers Expo 2024 Acrylic Art (Mirror) 75,000 yen (tax included)


40th Anniversary Transformers Expo 2024

Period: September 13th (Friday) to September 29th (Sunday), 2024

■ Location: Terada Warehouse G1 Building (2-6-4 Higashishinagawa, Shinagawa-ku, Tokyo)

■ Event time: 10:00-20:00

*Last admission is 30 minutes before closing.

*Business hours may change during the period.

■ Organizer: Transformers Expo 2024 Executive Committee

■ Supervision: Takara Tomy Co., Ltd.

■ Sponsor: Warehouse Terrada Co., Ltd.

■ Exhibition website: https://hakabanogarou.jp/transformers40th

■ Exhibition Official X (formerly Twitter): "40th Anniversary Transformers Expo 2024 [Official]" @TF_40TH_EXPO

■ Admission tickets

Purchase here:

Eplushttps ://eplus.jp/tf.haku/

1) Date and time designated admission ticket

Price: 2,500 yen (tax included)

Date and time specified: Friday, September 13th, Saturdays, Sundays, and holidays

Sales period: August 13th (Tue) 12:00~ *Depends on the date.

*If the time slot with the special T-shirt and designated date ticket is sold out, it will not be available for purchase.

*If there are any remaining time slots, they will be sold at the venue as same-day admission tickets.

2) Weekday admission ticket (advance)

Price: 2,200 yen (tax included)

No specified date and time: Admission only on weekdays except Friday, September 13th.

Sale period: From 12:00 on Tuesday, August 13th to 23:59 on Thursday, September 12th

3) Weekday admission ticket (general)

Price: 2,500 yen (tax included)

No specified date and time: Admission only on weekdays except Friday, September 13th.

Sales period: From September 13th (Friday) 0:00 to September 27th (Friday) 17:00

*Only [date and time designated admission tickets] are valid on Friday, September 13th and on weekends and holidays. Please note that you will not be able to enter with a weekday admission ticket.

*Weekday admission tickets are only valid on weekdays except for Friday, September 13th.

*For weekday admission tickets without a designated time, we may take measures such as distributing numbered tickets when it gets crowded.

*Please be sure to check the official website for information and precautions regarding admission.

*Last admission is 30 minutes before closing. Re-entry is not permitted.

*Each ticket is valid for one person and one time only.

*Junior high school students and above are charged, and elementary school students and younger are free if accompanied by a parent or guardian.

*Schedule and exhibition content are subject to change without notice.

■ What is "Transformers"?

"Transformers" is a "Japanese toy-based" content created by Takara Tomy Co., Ltd., and is based on the unique concept of "Robots in disguise" = "Robots that can freely transform and hide in any object around us" and an epic story of super robot lifeforms that can freely transform and fight in space. After the toy was released in the United States in 1984, the anime and comics became a huge hit, and in 1985, toys and anime started in Japan. Since 2007, Steven Spielberg and Michael Bay have made a live-action movie in Hollywood that became a huge hit around the world, and the seventh series "Transformers: The Beast Awakens" was released in August 2023. In addition, the new 3DCG animated movie "Transformers: ONE" is scheduled to be released simultaneously in Japan and the United States on Friday, September 20, 2024.

Currently, it has become a hugely popular character worldwide, with over 700 million units sold (as of July 2022) in over 130 countries and regions around the world.

Transformers toy official website: https://tf.takaratomy.co.jp/

© Transformers Expo 2024 Executive Committee

© TOMY

©1998 Transformer Production Company Inc. / TOMY / Ashi Productions / Nihon Ad Systems

©1999 Transformer Production Company Inc. / TOMY / Ashi Productions / Nihon Ad Systems

© 2006 DreamWorks, LLC & Paramount Pictures Corporation.

Manufactured under license from TOMY Company, Ltd.

® and/or TM & © 2024 denote TOMY. All Rights Reserved. TM & ® Japan Trademarks.

©2024 TOMY. © 2016 Paramount Pictures Corporation. All Rights Reserved.

TM & ® denote Japan Trademarks. Manufactured under license from TOMY Company, Ltd.

©2024 TOMY. © 2024 Paramount Pictures Corporation. All Rights Reserved.

TM & ® denote Japan Trademarks. Manufactured under license from TOMY Company, Ltd.

For distribution in Japan only.

"Transformers" is a registered trademark of Takara Tomy Co., Ltd.

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Member Comments

Last 10 comments - ( Read All Posts )
Joe Velez 2024-07-26 @ 5:09 pm

For all those people who wanted ANOTHER throne. I have one from Starscream and one from Deathsaurus and that's two too many. IF I get the Decepticon bridge set I'll then have three. Which would be three too many. In no way will I ever purchase one on its own. I even sold my Drakkon throne from that Power Morphicon set a while back. I just don't like thrones lol. I also sold that awesome pop up display base from the SDCC AoE Dinobots. I just don't care for these kinds of things, even when I do display things.

Oh boy, it's an Optimus Prime in black and it's a Takara exclusive. I never would've thought that would be a thing. Luckily I couldn't care less about movie Nemesis Prime figures.

But wow, an Optimus Prime made in different colors that ISN'T black, purple or white. So that's Missing Link "Sentinel Prime". I'd be more than happy to get one if it were a CHUG figure. It's just that why yellow and blue? Yellow and orange, orange and red with yellow and grey, orange and red with yellow, powder blue and orange, blue and grey with orange, red and black with grey and most recently blue with gold and black are all colors for versions of Sentinel Prime. Shining Magnus Yellow and Optimus Prime blue are not.

Finally, Super Mode Starscream. It's about time someone did a Legacy Armada Starscream redeco. But does this mean Hasbro won't be doing one? If they do end up making one, will it be different colors as Thundercracker? Will someone be making Skywarp and Ramjet too? I'll still be down for Jhiaxus as well. They need to make more Seekers, just not from the Earthrise or SS BB molds. Armada, Cybertron, Siege, WFC and even the Reactivate molds though, bring them on. I mean, I'll still get that upcoming SSBB "Skywarp" as well as the SSGE Devastation Seeker which will be using the molds I don't like but you know, I'll be getting them in protest lol.

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