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Hasbro CEO Says Trump Tariffs Could Mean Higher Toy Prices Coming Soon

Surely we are all wondering what the new Trump Tariffs on China will mean for retail prices. Hasbro CEO Chris Cox was on Yahoo! Finance recently talking about how the Trump Tariffs impact prices. He says it could eventually mean higher toy prices coming soon.

"I think for the toy category it's probably months," Hasbro (HAS) CEO Chris Cocks on Yahoo Finance's Opening Bid podcast, referencing when toy prices would go up as a result of fresh tariffs from the Trump administration.

The interviewer actually presents the award winning ONE Power Flip Optimus Prime figure, and asks how Hasbro keeps the toys a "profitable venture for a company". The Hasbro CEO responds with a long list of ways they have to work with the tariffs. Which he openly says will ultimately be passed on to the consumer. However, he says Hasbro prefer to minimize tariffs to benefit consumers by keeping their products affordable.

For keeping prices down, Hasbro can look into various options for cost reduction including looking outside China, at countries like Vietnam and Indonesia. They can also negotiate lower production costs, consolidate vendors, optimize product designs, and make more high-end toys that appeal to many demographics. Which is stated may reduce the features consumers don't usually notice in their products.

The article goes on to talk about the cost of making toys in the USA would be 50% more due to the lacking plastics industry supply chain, that was exported to Asia decades ago. Read the entire article with video interview with Hasbro CEO Chris Cox now on finance.yahoo.com

Transformers Poll

How do you think Trump Tarrifs will effect toy prices?

5 - Higher
4
3 - Same
2
1 - Lower



901 Votes

Poll Results

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Member Comments

Last 10 comments - ( Read All Posts )
LedBlimp 2025-09-12 @ 12:26 am

I'm pretty certain I am done collecting at this point in my life.  I'm 45 now and have a family and no longer think I will be getting the value for my dollar with Hasbro.  With them shrinking deluxe figures, and shifting deluxe size figures with one or two bonuses for a Voyager price point, the product is just not worth it for me.  Imagine paying $42 for this years SS Scrapper?  Yeah, no thanks!

FarstyderF 2025-09-11 @ 4:12 pm

Transformers are currently manufactured in Vietnam mostly. The tariffs on China should be only be felt on 3rd party (official and unofficial) products. 

That doesn't mean Hasbro won't use them as an excuse to raise prices. They have to pay for the move to Boston after all. 

WraithVerge 2025-04-11 @ 1:16 pm
5 hours ago, Decepticats said:

This problem goes back to when they let the CCP into the WTO back in 2000. The CCP has been violating international trade ever since, up to and including outright theft of tm and copyrighted goods, causing billions of dollars worth of damage to countries,  companies and individuals around the world. Do you know the CCP owns every company in China, and they use suicide nets on thier factory buildings because the working conditions are so terrible that many ppl jump to their deaths over there? I order a fair amount of stuff from bbts and would gladly pay more in tariffs if it meant leveling the international playing field. But I take exception to the outright ignorant and selfish statement bbts made and will take my business elsewhere now.

Makes me wonder if I should cancel my preorder; any suggestions on good places to preorder?

Decepticats 2025-04-11 @ 7:40 am

This problem goes back to when they let the CCP into the WTO back in 2000. The CCP has been violating international trade ever since, up to and including outright theft of tm and copyrighted goods, causing billions of dollars worth of damage to countries,  companies and individuals around the world. Do you know the CCP owns every company in China, and they use suicide nets on thier factory buildings because the working conditions are so terrible that many ppl jump to their deaths over there? I order a fair amount of stuff from bbts and would gladly pay more in tariffs if it meant leveling the international playing field. But I take exception to the outright ignorant and selfish statement bbts made and will take my business elsewhere now.

WraithVerge 2025-04-10 @ 10:05 pm

Just got the word in my email last night; at the rates they're talking, that screws me over on ML Sunstreaker.

I hate politicians; that's all I've got to say. ?

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