The roll out day is here, in Japan. The official product information, images and video are flowing in for the Takara TOMY Transformers MPG-17 Optimus Prime Style Gen. series figure. Get the new MPG figure that will be selling for $199 USD to begin shipping in February 2026. The USA preorders open today, on Friday, April 4, 2025 at 1pm ET / 10:00 am PT. Order while they last at the following sponsored links:
Thanks to Amazon Japan, we have the complete details of the 24cm / 9.5 inch tall figure release. Read the translated details with images below.
Release date: January 31, 2026
Retail price: 24,200 yen (tax included) / $165 USD
Introducing "Style Gen.", a new interpretation of the "MPG" series, which is the highest peak of the next generation of Transformers, in terms of transformation difficulty, proportions & details, movement & posing, vehicle play, weapon play, etc.! The first release is Optimus Prime!
Introducing "Style Gen.", a new interpretation of the "MPG" series. Style Gen. is a new line that has been brushed up in terms of transformation difficulty, proportions & details, movement & posing, vehicle play, weapon play, etc., and has a more refined style than the previous Masterpiece/MPG.
① Speaking of transformation, it is the core of Transformers, and the new design aims for intuitive transformation so that you can enjoy transforming from vehicle to robot over and over again.
② Incorporating the design and essence of previous Convoy and Optimus Prime in each part, we pursued stylish proportions that would be accepted by Transformers fans of all generations and regions. In addition, we introduced plenty of details that give a sense of value.
③ The structure is easy to play with and the structure is conscious of the degree of freedom of the joints, allowing for more dynamic poses.
④ The rear wheels are equipped with double tires, which are familiar from large trucks. In addition to being able to enjoy a more realistic vehicle mode, the double tires are exposed in robot mode, creating a "complete transformation" with no excess parts.
⑤ Accessories with a motif of weapons that Optimus Prime has used in various scenes over the past 40 years are included. Each part has a 5mm joint, which is familiar from Transformers products, so you can enjoy your own Optimus Prime.
Product Contents
Optimus Prime Style Gen. Main Body (1), Matrix (1), Laser Rifle (1), Energy Axe (1), Energy Blade (Right) (1), Energy Blade (Left) (1), Strike Shield (1), TF Power Base Joint (1), Weapon Mount Joint (1), Character Card (1), Instruction Manual (1)
Copyright © TOMY
Product number: 4904810946366
Manufacturer: Takara Tomy
Brand: Transformers
Package size: W290 x H240 x D100mm
Age: 15 years and up
This looks awesome, but to be completely honest, I really just hope a third-party source re-scales this into CHUG size (or at least close to CHUG).