HASBRO AND THE NFL UNITE FOR EPIC COLLABORATION, INTRODUCING TRANSFORMERS CONVERTING NFL HELMETS INCLUDING THE DALLAS COWBOYS, PITTSBURGH STEELERS, GREEN BAY PACKERS AND KANSAS CITY CHIEFS

Pre-Order the Collection Now at amazon.com/transformers

PAWTUCKET, R.I. – April 22, 2025 – Hasbro, a leading games, IP and toy company, today announced a special collaboration line with the National Football League (NFL) for a first-of-its-kind lineup of TRANSFORMERS x NFL action figures. The first wave of officially licensed NFL TRANSFORMERS robot characters includes: Dallas Cowboys Starblitz, Pittsburgh Steelers Steelsmash, Green Bay Packers Tundra Prime and Kansas City Chiefs KC-59.

These 5.5-inch figures convert from robot action figures to football helmet modes in 23 steps. With intricate poseability and accessories like a mini football that the figure can hold and a mini helmet that the robot figure can wear, these unique collaborative action figures make spectacular additions to any TRANSFORMERS or NFL collection.

“Teaming TRANSFORMERS up with the NFL is an extremely exciting milestone as we explore strategic and innovative ways to grow the franchise,” said Tamara Grindrod, Global Play Leader, Action Brands at Hasbro. “TRANSFORMERS continues to deliver a ...MORE THAN MEETS THE EYE experience for fans through epic storytelling, toys and more. This latest collaboration is a great example of how we’re connecting new and passionate fanbases with our iconic characters.”

These premium products were spotlighted earlier today on the “Games with Names” Podcast featuring New England Patriots’ Super Bowl MVP Julian Edelman and will air on YouTube today at 3pm EST. The episode featuring the new TRANSFORMERS x NFL collectibles is now available on YouTube, Apple Podcasts, Spotify, among other platforms.

“I’m honored to be teaming up with Hasbro once again to support an iconic collaboration between the TRANSFORMERS franchise and the NFL,” said Julian Edelman, New England Patriots Super Bowl MVP. “It is a dream to see two of my passions come together for this unique collaborative product line. I can’t wait for TRANSFORMERS and football fans to get their hands on one of these premium collectibles and see their epic conversions. Tune in to my latest “Games with Names” podcast episode where I chat more about this awesome project!” 

Fans can pre-order this new product line today at Amazon’s dedicated TRANSFORMERS store at amazon.com/transformers, which features over a hundred TRANSFORMERS products, including Amazon exclusives and great value with special deals. In addition, fans can also find the hottest new items inspired by the NFL. Prime members enjoy fast, free shipping on every order.

For the latest information on TRANSFORMERS, including toys and entertainment, follow @TRANSFORMERSOfficial on Instagram, @TransformersOfficial on Threads, @TRANSFORMERS on Facebook and @TRANSFORMERSOfficial on TikTok.  

About TRANSFORMERS  

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible "MORE THAN MEETS THE EYE" experiences to fans of all ages. The brand's enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise. 

About Hasbro   

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.   

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.  

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit corporate.hasbro.com or @Hasbro on LinkedIn.