Just in from the Hasbro Panel at Lucca Comics And Games 2025, we have the news and first look at the Transformers Spotlight Optimus Prime 3-Pack Hasbro Pulse box set.
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The set includes 3 different Optimus Prime decos of the same mold showing the creation process of the Studio Series Devastation Optimus Prime figure. Moving from grey model, to the unpainted prototype, and to the final production with comic shading.
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All three toys are packed into a fancy windowed clam-shell boxed set. The Pulse Premium Members exclusive is listed for $84.99 USD with shipping scheduled for June 2026.
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The set is available for pre-ordering today, October 30, 2025 on Hasbro Pulse at 1 pm ET / 10 am PT for Premium Members, All fans can pre-order beginning at 2 pm ET / 11 am PT, exclusively from HasbroPulse.com. Check out the live video stream video, product information, and images below for more details on the Transformers Spotlight Optimus Prime 3-Pack Studio Series Box Set.
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Release Date: June 1, 2026
Retail Price: $84.99 USD
Presenting Transformers Spotlight Optimus Prime, the ultimate Transformers collectible figure set exemplifying mastery of the design and development process.
With 3 Deluxe Scale Optimus Prime figures, this display-worthy trio represents the process of creating Transformers action figures, giving fans a window into the world of our designers and engineers.
Over 160 intricate deco ops Includes 3 figures, 9 accessories, and instructions Figure scale: 4.5 inches (11.5 cm)
Celebrating the work of our Engineers & Designers. The process of designing and creating Transformers figures is unique, collaborative, and truly: More Than Meets the Eye.
Gray Model Optimus Prime figure - From 2D vision to 3D model: The Gray Model figure represents the first time that design plans and CAD drawings begin to come to life in 3D.
Prototype Optimus Prime figure - Imperfections corrected: The Prototype figure, rendered in molded colors, represents the extensive testing our tools and molds go through to ensure the highest quality.
Production Optimus Prime figure - Design process mastery: The Production figure represents the final product, with intricate deco, metallic paint, and details that reflect the Transformers universe.
Iconic Accessories
Each 4.5-inch (11.5 cm) figure comes with their own set of 3 accessories iconic to Optimus Prime: the Matrix of Leadership, Energon axe, and blaster. All three versions of Optimus Prime with iconic accessories
Display-Worthy Packaging
With premium packaging that highlights additional steps of the design and development process, this set adds depth to any display.
TRANSFORMERS and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc.
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| Series: | Studio Series |
| Category: | Daily Prime |
| Author: | BaCon |
| Date: | October 30, 2025 |
After getting ss86 OP, this thing looks like pure c.r.a.p. to m.e.
This design was so simple to make! Literally almost any of their other Optimus designs would have sufficed! Please explain to me how in the world they messed this up... And I'm just referring to the figure's design, that's not even mentioning its useless ax gimmick. Don't get me wrong, I love it when an Optimus comes with an ax, but why did they make it a gimmick! There are so many new Optimus Prime toys they could have re-scaled/retooled, there was no reason to do this.
Ha, ha, ha, ha! Um, no, not really. No.
