The official Hasbro Transformers China SNS has announced their Chinese New Year Of The Horse Transformers Shopping Spree events going on between January 31, 2026 and March 3, 2026.
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In partnership with SutangToys, fans who shop at selected stores, take pictures, and buy minimum amounts will be eligible for exclusive Year of the Horse Battle Card Packs, Red Evelope magnets, and a special limited-edition Cybertronian folding suitcase. Read on to see the translated news with details below from Hasbro China.
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Autobots, assemble! Beijing's exclusive New Year check-in spots are now open!
Attention all Transformers fans! Exclusive Beijing perks and a New Year's shopping spree are coming soon!
Hasbro Transformers, in collaboration with @SutangToys, is giving away freebies!
January 31, 2026 - March 3, 2026
Take a photo in the Transformers-themed area of a designated store and post it on Weibo to receive a BM Transformers card holder!
In addition, there's a New Year's shopping festival waiting for you in-store! Spend a certain amount and receive a red envelope, fridge magnet, or even a limited-edition Cybertronian folding suitcase for just 999 RMB!
Please see the event image for details on participating stores and more.
Bring the joy of Cybertron home this New Year!
Transformers Chinese New Year Shopping Festival: Gifts and Items with Purchase Guide
Any Sales
+1 red envelope
Over 199 Sales
+ One red envelope and one refrigerator magnet
Over 599 Sales
+ One red envelope/fridge magnet/adapter
Over 999 Sales
+ One red envelope/fridge magnet/adapter/folding box
Participating stores: Sutang Toys Weibo IN Brand Collection Store, Sutang Toys Souxiu City Store, Sutang Toys Shuangjing Main Store.
Friendly reminder: This gift-with-purchase promotion is only applicable to Transformers series products. The promotion amount is based on a single order (cannot be accumulated) and can only be participated in by purchases made in the same store. *Limited quantity, first come first served* The store reserves the right to final interpretation of this promotion.
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