Just listed on the official Hasbro Pulse site is this year's SDCC 2026 Transformers Exclusives coming our way including the Optimus Prime Cereal Box, Jem and the Holograms with Autobot Blaster, and Powerlinx Red Alert with 8 Minicons exclusives!

Read on to get the full drop with official product info and images for all three of the sets that will landing in San Diego on July 23rd! Check out all the listings that will be open for preorders at a later date on Hasbro Pulse.

TRANSFORMERS OPTIMUS PRIME & AUTOBOT JAZZ CEREAL BOX SET

Release Date: July 23-26, 2026 SDCC Convention Exclusive 

Approx. Retail Price: $74.99 USD

This TRANSFORMERS G1 set includes 5.5-inch Optimus Prime and 3.5-inch Jazz action figures with '80s cereal box-inspired packaging. The 5.5-inch Deluxe Class Optimus Prime figure converts from bot to truck in 14 steps and comes with a trailer that converts to a combat deck and repair bay, plus 7 iconic accessories. The Autobot Jazz figure converts from bot to sports car in 8 steps and comes with a blaster accessory. The collectible packaging is designed to echo the original TRANSFORMERS cereal packaging, complete with "nutrition facts," tech spec cards, and retro design. You can even convert the box into a cereal bot with a little cutting and folding!   

*The TRANSFORMERS OPTIMUS PRIME & AUTOBOT JAZZ CEREAL BOX SET will be available for purchase exclusively at the Hasbro booth during 2026 San Diego Comic-Con (while supplies last). Additional purchasing details to be announced on the official San Diego Comic-Con website. Following San Diego Comic-Con, limited quantities will be available to order on HasbroPulse.com.

TRANSFORMERS JEM AND THE HOLOGRAMS AUTOBOT BLASTER & KP GLIT, KP SUNDOR, AND KP ROSANNA 

Release Date: July 23-26, 2026 SDCC Convention Exclusive 

Retail Price: $59.99 USD

While the TRANSFORMERS robots were busy turning into planes, trains, and, uh, other vehicles, Jerrica Benton was also using tech to change her appearance: from dependable record executive to glamorous rock star. Her band, known as Jem and the Holograms, became an '80s legend.  Now, we're bringing together Jem and TRANSFORMERS for a mash-up that epitomizes: More Than Meets the Eye. TRANSFORMERS and Jem and the Holograms team up in an action figure set of 4 that includes a 7-inch Autobot Blaster with Jem-inspired deco (converts from bot to boom box in 20 steps) and mini-cassette figures of KP Rosanna (converts from mini-bot to cassette mode in 9 steps), KP Glit (converts from robo-jaguar to cassette mode in 10 steps) and KP Sundor (converts from robo-condor to cassette mode in 5 steps). Includes retro tech spec cards and 8 accessory pieces like a keytar and mic.   

*The TRANSFORMERS JEM AND THE HOLOGRAMS AUTOBOT BLASTER & KP GLIT, KP SUNDOR, AND KP ROSANNA set will be available for purchase exclusively at the Hasbro booth during 2026 San Diego Comic-Con (while supplies last). Additional purchasing details to be announced on the official San Diego Comic-Con website. Following San Diego Comic-Con, limited quantities will be available to order on HasbroPulse.com.

TRANSFORMERS AGE OF THE PRIMES VOYAGER CLASS POWERLINX RED ALERT AND 8 MINI-CON PACK

Release Date: November 1, 2026

Retail Price: $79.99 USD

Mini-Cons may be small, but their Powerlinx abilities make them mighty—so mighty that their alliance is fought over by Autobots and Decepticons. The TRANSFORMERS Powerlinx Red Alert 7" voyager class action figure set includes 8 Mini-Con figures inspired by TRANSFORMERS: ARMADA. 

Standing 7-inches in robot mode, Powerlinx Red Alert figure converts to emergency vehicle in 22 steps. And true to lore, he's missing his left hand (though he doesn't let that stop him from being an excellent medic and loyal warrior). 

Mini-Cons range from 1 to 1.5 inches and convert from bot to vehicle. This set includes Mini-Con Swindle, Mini-Con Sparkplug, Mini-Con Leader-1, Mini-Con Hawk, Mini-Con Sonar, Mini-Con Jetstorm, Mini-Con Jackknife, and of course, Mini-Con Longarm, Red Alert's iconic Powerlinx partner. In vehicle mode, combine Mini-Con Jackknife, Mini-Con Jetstorm, and Mini-Con Sonar to create the Dark Saber. 

Inspired by the Transformers: Armada series.

Voyager Class 7-inch (17.5 cm) Powerlinx Red Alert converts from bot to vehicle.

8 Mini-Con figures range from 1 to 1.5 inches (2.5-3.5 cm) and convert to vehicles.

Includes 2 missile accessories, claw accessory, and cannon accessory.