General Motors Put Up 67 Vehicles for Revenge Filming

General Motors handed over 67 vehicles for Michael Bay for the Transformers: Revenge of the Fallen film, reports USA Today. Out of those 67, 52 were "non-salable," as they were specially built prototypes used for testing, engineering and display.

There has been numerous discussions regarding GM's current financial situation and whether or not it impacted the film. It didn't, but Mr. Bay was afraid it would. "They were responsible for building the cars," Mr. Bay tells the newspaper.

"And I was trying to get my check because we built the cars, fronted them the money, and they were late on paying us." He continues, "I was like, 'We better get our check fast before they go bankrupt.'" Read more.

Many people also feel that GM wasted their money placing their products in a film when they have just been forced into bankruptcy by the Obama Administration, but Chevrolet spokeman Steve Janisse offers a reason: "Although we've significantly reduced spending around all promotions, and in this case we did not pay any placement fee, we still need to market and sell cars and trucks."

"We know this is a good investment — that it interests people in Chevrolet and ultimately drives people to check out our vehicles."

An example includes the 2010 Chevrolet Camaro, which the concept version was debuted to the world in the 2007 Transformers. Most of the 22,000 iterations of the vehicle put on the market last month were pre-sold.

Oh and Bay and Co. did eventually get repaid by GM. "We got it," he laughs while recounting the episode. "We got it sent normal mail."