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Cyberverse
Evergreen & Bumblebee Movie Lines To Debut In The Fall As Part Of Coordinated Brand Refresh?
RAC - Saturday, February 10, 2018


TFW2005 has posted their report on Hasbro's 2017 Full Year Financial Call, and they were particularly interested by a particular quote from CEO Brian Goldner. And so are we! The quote suggests that everything on the horizon - Evergreen, Cyberverse, and the Bumblebee Movie line - is going to hit at the same time in the fall. Keep reading to see!
When we talk about our Bumblebee movie, it’s really the focal point of an entire blueprint activation that will take place around [Christmas] time of year. And we will bring to bear all of the different strengths and power inside the blueprint to bring Bumblebee and Transformers to life at that time. So, we know that there is an amazing array of entertainment with the beneficiaries of a lot of that that’s in the world today and we think our brand like Bumblebee and Transformers holds its own.


If RAC's hypothesis about the meaning of the shortness of Power of the Primes holds true, this likely means that Hasbro's "blueprint" is a full brand refresh, a symbolic move away from the Michael Bay era. And so we should expect to see the Evergreen main line, Cyberverse, and Bumblebee: The Movie all around the same time as the execution of that blueprint.

Given the usual timeframe of such a debut - 1 to 2 months before a movie's premiere - We'd suggest that October would be a good time to be looking for both these lines. With Solo: A Star Wars Story hitting in May and Star Wars revenue on the decline for Hasbro, slotting in Transformers as the fall merchandise push seems logical.

2005 also reminds us that Authentics - and by extension the "Evergreen" styling - are part of Generations. This coupled with Cyberverse's using of the Evergreen designs only strengthens the argument that Evergreen will supplant Generations as we know it at the close of the Prime Wars Trilogy, essentially making Generations (in some form) the main line for Transformers for the next few years.

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More Cyberverse News
In piece of good news, the TFWiki has clarified that the Legion-esque Cyberverse Scout-class figures do in fact have full alt-modes! As the promotional images only showed them in their Gerwalk-reminiscent "Action Attacker" configurations, it had been speculated that they would not fully transform. Luckily, that's not the case. Click through for the tweet.
We're capping this year's Toy Fair 2018 with the official images Transformers Cyberverse action figures shown at this years show. Get the full sized view of the stock product images for the Scout, Warrior, Ultra and Ulimate class figures in our handy to view gallery after the jump.
We look forward to unveiling the latest innovative play experiences from brands like TRANSFORMERS, MY LITTLE PONY, NERF, PLAY-DOH, MONOPOLY, MARVEL, STAR WARS, and HASBRO GAMING to provide our audiences with more ways to experience our brands than ever before.
The official Facebook page has posted their own reveal of the new Transformers Cyberverse toys. The new images are more formally presented composites of the images we saw previously along with reveals for Warrior Class Bumblebee, Warrior Class Optimus Prime, and Ultra Class Starscream. Additionally, we have look at the Grimlock, Starscream, and Megatron scout class toys. Hasbro have paired up shots of both the characters' molds along with their name, class and fancy background for more zing! Read on to see the whole collection of official Transformers Cyberverse character images.
Just before the start of Toy Fair, Gizmodo has the first official reveal of the toyline for the upcoming Transformers Cyberverse series. Broken down across Scout, Warrior, and Ultimate Classes at suggested price points from $8 to $30, we've got core characters from G1 represented in updated forms including of course Optimus, Bumblebee, Starscream, Megatron, as well as Shockwave and Grimlock. Each class has different special play features, and all are supposed to be designed with simple transformations. Click through to see the pictures now!












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