Transformers Truck: Stobart In Disguise

TRANSFORMERS: STOBART IN DISGUISE

DATE OF ISSUE; 03.08.05

To celebrate 20 years of the original robots in disguise, Eddie Stobart has decided to name one of their vehicles after the most famous truck of them all, Transformers™ superhero Optimus Prime.

Driver John Iniff sizes up the new Optimus Prime truck

For families across Britain, Eddie Stobart is a household name and the trucks are guaranteed to accompany any long haul journey. Now one of the infamous green and red trucks has been named Optimus Prime™ after the most popular Transformers character.

The new Optimus Prime truck was officially christened this week to mark the Transformers 20th anniversary.

Driver of the Optimus Prime truck, John Iniff said: “My Grandson is huge Transformers fan and he's incredibly excited that I’m going to be driving one of his favourite characters.

After 20 years the toys are as popular as ever, coupled with the exciting news that a new cartoon series is beginning in September, plus Steven Spielberg is producing a blockbuster Transformers action movie set for release in 2007.

Said Katreena Lines, Transformers Senior Brand manager: It's been great to work alongside an established name such as Eddie Stobart. I've no doubt children across the country will be on the look out for Optimus Prime when he rolls out this week.

Eddie Stobart operates nearly 800 vehicles throughout the UK and Europe and each truck has it's own unique girl's name, a tradition that started in the 1970's. Optimus Prime is the first truck to be named after a male character.

An official Eddie Stobart Fan Club now exists to satisfy the demand for information on the company and Eddie Stobart branded memorabilia. The fan club specialises in spotting all the differently named trucks on the road.

The truck has Optimus Prime emblazoned across the front of the cab, sitting just above the infamous Autobot logo, making it even easier for fans to spot.