''Transformers'' Promo Campaign Helps Burger King Sales

Burger King's summer Big Kids Meal promotion in tandem with the "Transformers" movie helped fuel sales growth, says John Chidsey Chief Executive Officer of Burger King. The company reported its fourth-quarter profit as $36 million versus a loss of $10 million during the same time period as last year, which boosted the number 2 burger chain's full-year profit more than five-fold. Sales rose 11 percent to $590 million from $533 million a year ago.

Source: AP via Yahoo! News

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