Botcon 2014 - Hasbro Brand Panel Report

The Hasbro Brand Panel has just wrapped up, giving attendees the first look at many upcoming toys. As usual, photography of the presentation was not allowed, but BaCon was there and brought us this shot of the Hasbro team to hold us over until photos of the updated display and press kit are ready! In the meantime, click through and read BaCon's report! Brand Panel

Ben Mantano
Lenny Manzika
Mike Maher
Bill Paukert
John Warden
Mark Weber

Make one one thing clear Hasbro loves transformers fans.

Everyone loves the brand. Looking to appeal to every age group:

Pre-school
Boy
Fan (Adult) dedicated collectors
The Generations line will not go away because of movie.

Previously they made one product for two customers. Now appropriate products for each target group.

They have tried to make TFs more intuitive with less steps. If the kids can not transform, they won't buy again.

Collectors figures with the Generations line for dedicated fans.

Much beyond the toys, apparel, entertainment, books, apps, comics, games.

Rescue Bots

All Dinosaurs:

Optimus Primal
Chase
Boulder
Bumblebee
Blades

Hero Mashers

Modular system to make your own robots.

Electronic Hero Mashers coming

Kreo-O

Custom Kreon Dinobots
G1 Grimlocks

TRU father/son building event June 28th
Dinobot Ride - Prime & Grimlock


Universal 4 Pack
Prime, Megatron, BB, Evac

Age of Extinction

-Power Battlers

Grimlock - Spike Club Attack
Galvatron - Rotating Cannon
Slug - Sword Slash
Snarl - Spiked Claw Attack
Lockdown - Missile Volley

-Power Battlers

Vehicon - Black / purple colors - Quick Draw Attack
Stealth BB - Quick Draw Attack
Junkheap - Chest Claw attack mode with chomping action in both modes.

-1-Step Changers

Drift Copter
Galvatron - spinning Thing
Slug
Steeljaw - Blue wolf
Stealth BB
Strafe
Rollbar
Prowl
ROTF Megatron

-Generations

Lockdown - Has a cannon / gun face attachment
Bumblebee
Snarl - green / yellow. Fins separate and combine with tail to make weapon axe
Hot Spot - Looks like Crosshairs in blue

Leader 2-pack
Prime and Grimlock

Autobots United 5 pack
More paint detailed toys.

Breakout 3-pack
Optmus Prime - Rusty Prime
Rollbar
Crankcase

SDCC Exclusives

-G1 Dinobots

Strafe
Slug
Snarl
Grimlock

They are working on G1 versions of other Dinos

They want to make the toys more than just a display. They want to include playset pattern with toys like Ark

-Knights of Unicron

All are One Tour Pack

Prime
Slow Jazz
Megatron
Soundwave

Generations Classics

Legends 4.0

Nemesis Prime w/ Spinister
Cliffjumper w. Suppressor

Deluxe

Autobot Chromia


Hall of Fame

G1 Arcee Looks very close to G1 version.
Clear fusion weapons.
Pink deco.

Voyager

Brainstorm w/ Headmaster
Arcana transforms, fits in jet cockpit. Headmaster activates tech spec readout.


2015 Preview

All new packaging style for Generations that indicated more complex toy. Legends, Voyager and Leader pricepoints will come with collector card for DeNA game. Deluxes will continue including comics.


Wave 1

Legends

Powerglide
Thundercracker - Possibility for all Seekers to happen.
Windcharger - Recolor of Tailgate with new head.
Bombshell

Voyagers

Optimus Prime G1


Leader

Megatron G1 with shoulder cannon / Tank alt mode w/ Working treads. Comes with labels to make into IDW Autobot

Retool as Armada Megatron

Masterpiece

Sideswipe
Bluestreak

More coming soon in all the classes.

Generations 2015 Theme

Superion teaser - Combiners Theme?

1 Image(s) - Click to Enlarge

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