Toys R' Us this morning has released an official press release about the status of their US business.
If a TV show is very lucky, it will have during its lifespan some singularly defining moment that completely alters the way the entire work is viewed from then onward. If it's fortunate to the extreme, that change of audience perception will even be a positive one. As one of the most important contributors to the overall body of Transformers fiction, Beast Wars was graced with such a moment, when, on this day twenty years ago, March 9th, 1998, the episode Code of Hero debuted in US first run syndication. Keep reading...
Not every brand that has been attached to Transformers has made a major contribution to the franchise, and if you're in the US you could easily have missed Milton Bradley's connection entirely. But in Europe, games manufacturer Milton Bradley was key to the early success of G1. It's also one of the oldest subsidiaries of Hasbro, predating the parent company's 1923 founding date by some sixty years! Keep reading for more information.
There's been a small stir caused by Toywiz adding a listing for Volcanicus, the combined form of the POTP Dinobots, to their storefront this weekend. Many have jumped straight to the conclusion that it's the return of the Hasbro combiner boxsets that we saw fill out the second year of Combiner Wars. I can't say definitively that it isn't. But I think the probability of that being the case is quite small. Keep reading to find out more.
To be fair, Nerf's impact on Transformers has been fairly light, like the touch of a foam ball or a dart. But Nerf itself has undergone a transformation over the years, beginning as a safe, soft, friendly indoor sports brand and ultimately becoming the
name (A name which need not be capitalized, FYI, because it's not an acronym) associated with that classic childhood toy, the dart gun. And man, did they take that places. Complicated, sophisticated places. One of which inspired one of our favorite Megatron toys! Read on for more info.
Toy Fair is a time to spark imagination and anticipation among we in the toy collecting segment of this fandom. Or it should be; not all years really work out that way, unfortunately. This year seems to be having a degree of success, although perhaps not exactly in the way Hasbro's designers and marketing teams might have been going for. Previously, I explained some of my concerns over what 2019's Generations might be based on the little bit that was said at Toy Fair. But there are ways a big change in process could be beneficial, and I'd like to talk now about one vision of this I have which could be pretty cool. Keep reading to find out how crazy my ideas can get!
During Toy Fair this year, the Hasbro team gave the invited fan media representatives a special treat, in the first reveal of what the next instance of Transformers Generations would be. Power of The Primes is wrapping up in 2018, and with it comes the conclusion to what Hasbro referred to as the Prime Wars Trilogy. Part of the meaning of this is that 2019 will be the beginning of something completely new, a point they made very clear despite having few real details they could share. But something about the way they talked about it concerned me and got me thinking. The following is a speculative post, so if you'd like to join me on a journey of theorizing the future, please click through and continue reading!
The thing about rampant speculation is that if you open your mouth, you will almost certainly not always be right. But RAC has embraced that, and today he comes back to look over his own pre-Toy Fair predictions and see what happened and what didn't, and how close he got. There's only one category where he can claim 100% accuracy... keep reading to see what it is!
Yet another Hasbro Fan media event is behind us at Toy Fair. From this we have lots of photos of current and upcoming toys to obsess over, as we do every year. But that's simply the obvious, most easily visible takeaway from the presentation. But we learn more than that, so it's time to look back over the day and sort out the larger scope of information we've been given from what is arguably our biggest single day of reveals for the whole year. Keep reading!
Tomorrow is the day! New York Toy Fair 2018 is finally here, and we go into it with a great deal of uncertainty. What happens with the Transformers movie franchise in stasis lock? Are Cyberverse
and Evergreen really going to run two parallel toylines with clashing and overlapping pricepoints using basically the same character models? But what we are certain about is that there are things that we could
be shown tomorrow that RAC would love to see... and won't. Keep reading to find out what they are!
Honestly, RAC should probably have saved this one for near the end, because this is one of the most important ones. Cincinnati' s Kenner Products got into the toy business alongside the Baby Boom, and ultimately wound up defining action figures and play for the Baby Boomers' children in the 1970s and `80s. But their contribution to Transformers would come later, as a division of Hasbro, in the late `90s. Keep reading for more!
Today, as RAC was thinking about the impending Toy Fair and what we do and don't know about the future of Generations, a thought came to him: what if it doesn't have
one beyond Power of the Primes
wave 3 and 4? As sad as he is to say it, it would make a lot of the information we've gotten recently make more sense. Keep reading for his rundown of what we're looking at, and what it might mean.
With the reveal of TakaraTomy's version of Power of The Primes came both disappointment, and word of a new drive to bring the Transformers brand closer together across the global market. Power of The Primes was the first case where this was made a specific talking point, but the recent The Last Knight line showed much the same philosophy, featuring toys unchanged from the Hasbro releases. For better or worse, this trend looks like it's here to stay, and a good sign of that is Japan's Winter Wonderfest. Keep reading to find out more!
The first brand we think of with Transformers is very likely Hasbro. But Hasbro contains multitudes: the combined work, knowledge, & ideas of the most prominent toy companies of the 20th century. And in one way or another over the years, a great many of those brands have touched Transformers and added to it in some way or another. In the first of a series of spotlights on these subdivisions within Hasbro that cover various areas of the toy market, RAC looks at perhaps the most successful and influential brand to contribute to Transformers: Playskool! Keep reading for a brief history of the imprint.
Toy Fair 2018 in New York happens two weeks from now, and you all know what that means: it's time for the speculative listicles!
In the first of three such articles running every Friday until Toy Fair, RAC explores the things we're likely to see: things we know are in the near future thanks to an endless stream of leaks from distributors and "Awesome" Inside Sources. Keep reading for the rundown!
It's been a contentious issue over the last couple of Prime Wars
installments, and it's only getting more intense. We can see the appeal of stickers to solve budgetary problems, but we can also see the stickers peel - often before we've even bought the toy! In this editorial, RAC goes over the hows and whys of stickers and cites the remarkable consensus growing in a consensus-resistant collector community: Hasbro, Please Stop.
Click through for thoughts on this sticky situation.