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Generations
Generations Corporate




The offitical Hasbro Transformers site has been officially taken over by the Power of the Primes Series. The visually engaging new site features our favorite Maximal leader, Optimus Prime holding up the Matrix! Additions we have links to a breakdown of the Prime Wars Triogy, Toys, Games and more of the PoP link. There's also legacy links to Titans Return and The Last Knight sections as well. Check it out now at Transformers.com




Hasbro's quarterly earnings report is in, and the third quarter of 2016 represents the highest quarterly revenue and earnings in the company's history. While their relatively recent acquisition of the Disney Princesses license is the star here, effectively doubling their revenue in the Girls' Toys category, Boys' Toys have had a good year as well, with Transformers cited as one of the brands experiencing growth. Not bad for a non-movie year. Keep reading if you like numbers!
















Toy Fair 2018 Transformers News!



Unique Toys Ragnaros Full Color Photo of Unofficial Masterpiece-Alike Bruticus
Unique Toys Ragnaros Full Color Photo of Unofficial Masterpiece-Alike Bruticus

Transformers LG-EX Greatshot Legends Mini-Comic Page Images
Transformers LG-EX Greatshot Legends Mini-Comic Page Images

Kabam Adds Blaster To Transformers: Forged To Fight
Kabam Adds Blaster To Transformers: Forged To Fight

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