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Transformers 5 The Last Knight
China Celebrates 10 Years Of Transformers; The Last Knight Toyline Chinese Street Date Revealed
RAC - Thursday, April 20, 2017


The 7th Beijing International Film Festival is underway in China, and Paramount was there to promote Transformers: The Last Knight! In the process of doing so, China.org reports, Paramount Chairman Jim Gianopulos and President of Worldwide Marketing Megan Colligan revealed the location for an upcoming 10th Anniversary Celebration as well as the Chinese street date for the TF5 toyline. Keep reading for more info!
The 6 million votes in an online poll pointed to the city of Guangzhou, Guangdong Province, as the location to mark the anniversary, unveiled Jim Gianopulos, the new Paramount Pictures chairman, and Megan Colligan, the president of Paramount's worldwide marketing and distribution at a press conference held during the 7th Beijing International Film Festival.

Colligan thanked Chinese fans' support for the franchise as the previous four installments grossed 3.8 billion yuan (US$551.84 million) in China. The fourth installment, shot partly in China and starring Chinese star Han Geng and Li Bingbing, raked in 1.97 billion yuan (US$320 million) and was once the biggest grossing film ever in China until it was dethroned by later films like "Furious 7" and "Mermaid."

The worldwide total of the franchise reached US$3.8 billion.

Megan Colligan also revealed an exclusive long trailer of the new installment, "Transformers: The Last Knight," in front of Chinese press members and guests, featuring a typical Michael Bay styled explosion and robots fight on a grand scale. The new film will arrive in June alongside its brand new edition of Hasbro toys which will hit the market since April 28.


The Transformers: The Last Knight toyline hits US toystores this Monday, April 24th, with the film following on June 23rd. Paramount's presence at the Beijing festival would seem to assuage fears that distribution of the film would be impeded by financial troubles on the part of the Chinese distributor of previous films.

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WhatNot Toys announce that they have acquired the U.S. rights the Herocross line of Transformers Super Deformed action figures. Their new series of movie figures is said to bring a completely new dimension to the incredibly popular Transformer franchise that they hope will resonate with the huge Transformer fan base in the U.S. Their first wave is shown to include Transformers Last Knight characters Optimus Prime, Megatron, Hound, Bumblebee, Hotrod and Autobot Squeeks. Read on to see them all in the gallery below.
Move toy fans will be glad to know WhatNot Toys is rolling out their own line of Super Deformed Transformers toys, in addition to GI Joe, My Little Pony and others. The promotion on there site shows an The Last Night styled Optimus Prime and Megatron figures that look highly detailed and nicely painted. We'll likely find out about the whole line at Toy Fair later this week.
Hollywood wants to love the the fans, they really really do. But they don't seem to know how when they keep putting too many humans in robot movies. Five movies on, they have literally run this franchise over a cliff. Knights, Unicron horns and even Cogman couldn't save them, It made $500 Million, but raked in a lot the slag with it. The legendary fan force that is Screen Junkies. Takes aim at TLK with their barrel fusion-cannons. Leaving a steaming pile of bashes, laughing all the way.
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