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Daily Prime - First Look at Optimus Prime & Target Bullseye Exclusive

We heard about this back in January when the leaked listing hit the SNS. Now we have official images of the actual thing in and out of the box.

The Legacy Laser Optimus Prime gets another coat of paint to go with the Targetmaster Bullseye mascot who gets his own Micro-master Dog tapebot figure made from the Ravage Cat mold. Meow! Hisss! This should be going up for preorder tomorrow at 9 AM EST / 6 AM PST for $59.99 USD on Target.com. See the official product info and images below for more details.

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Transformers Generations: Target Optimus Prime & Autobot Bullseye

Release Date: June 23, 2024

Retail Price: $59.99 USD

A special collaboration between TRANSFORMERS and top retailer Target – the TRANSFORMERS GENERATIONS TARGET OPTIMUS PRIME & AUTOBOT BULLSEYE product! The exclusive collab features the iconic robot leader of the Autobots that transforms into a Target delivery truck. It also comes with an Autobot Bullseye figure that converts from dog mode to a mailer package inspired by the beloved Target icon.

Get ready to roll out with the TRANSFORMERS Target Optimus Prime and Autobot Bullseye action figures! Optimus Prime can convert from robot to a re-designed Target delivery truck alt mode in 30 steps. This figure features deco and details inspired by Target delivery trucks and comes with a Matrix of Leadership accessory. The included trailer attaches to the Optimus Prime figure in truck mode and opens into a battle station. Comes with an Autobot Bullseye figure that converts from dog mode to mailer package alt mode in 7 steps. Available for preorder on March 14 at 9 AM EST exclusively on Target.com.

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Transformers Poll

How do you like Target Optimus Prime & Bullseye?

5 - Great
4
3 - Okay
2
1 - Lame
0 - Do not like



325 Votes

Poll Results

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Member Comments

Last 10 comments - ( Read All Posts )
Joe Velez 2024-03-13 @ 9:42 pm

I REALLY don't want another one of those shitty Earthrise trailers. I hope this is the last time we ever see that thing again. It is the biggest waste of money ever put in Transformers box to boost the cost. At least with SS86 Grimlock's Wheelie and SS86 Slag's Daniel, those were there to "inflation proof" those figures. They had a little extra budget left and included them while the budget allowed for it. Future releases don't and most likely never will have those pieces as has already been seen in every Grimlock release after so far. And is also most likely the reason for Grimlock being a "package refresh" next year. They're 100% dropping Wheelie from the release and that's why they'll have to update the packaging. And the most likely blue but hopefully teal rumored G2 Grimlock won't have Wheelie either.

And Siege Ravage for Bullseye? Seriously? That sucks. At least use Lionizer. I don't know how well Target would've taken their mascot turning into a sword but since they were retooling the head anyway, the tail sword is on that same sprue and could also have been retooled into something a little more family friendly for their mascot. I can't think of what right now but it could've been something. A tape dispenser? A scanning device? I don't know. I just know Siege Ravage sucks. But I guess that missing Ravage from the Takara Decepticon multipack had to go somewhere right?

I'm digging the Cybertron Galaxy Force/Animated Elite Guard looking color scheme for G2 Optimus though. I'm just glad it's not the VNR mold again. That mold just isn't really all that good honestly. It's not bad, it's just not as fun as the G2 mold is.

But still; no Roller, no energon axe, no extra Ion rifle. Nothing. At this rate, they could've added the whole Centurion drone upgrade kit for free with how much they're saving using both of these molds again. And the Ravage too for that matter. 

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