Because Hasbro owns the Transformers and so many other different toy lines. It has become a regular thing for them to pair them up to form different crossovers. We have seen everything from Angry Birds Star Wars mixed up with our beloved Transformers robots over the years.
The Optimus Prime shot for today takes a look at one of my favorite Hasbro Mash-ups (pun intended) in the 2007 Transformers crossover with Mr. Potato Head to create the Optimash Prime playset for their Playskool line, yet another in-house brand. This is really a natural fit with both Mr. Pototato Head and the Transformers having multiple toys in one. Hasbro managed to put them together in a manner that makes them something that is more fun together. The official product copy is quite funny too:
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