Daily Prime - Transformers: ONE Optimus Prime Character & Toys First Look

Hasbro packed in a bunch of collectibles to go with the Transformers: ONE movie trailer debut today.

Out of the gate, Just Prime Collectors can look forwards to four new toys for Orion Pax / Optimus Prime. Which, seems to be a bit confusing as to who is what, when, but should be sorted out in the story - I hope.

That said, most surprising to me is the inclusion of a Studio Series 112 release. Albeit, it looks like a basic preview figure with hardly any paint and a very cheap looking weapon.

Not to forget, this is all based on what we saw in the ONE trailer itself. I cannot deny, Orion Pax is a very interesting design that appears to forshadow most of what becomes Optimus Prime. We can see a few variants of the Cybertronian design that evolve with the story, and will surely be fuel for the usual parade of new Primes.

The inclusion of Jet Packs was a nice touch, that I hope continues as part of the story, not just a checklist of Primeisms. Read on to see a collection of Just Prime trailer images, along with the full details on all the new reveals rounded up from today's ONE haul:

Transformers Studio Series Deluxe Class Transformers One 112 Optimus Prime

Release Date: September 1, 2024

Retail Price: $24.99 USD

Bring the epic action of the Transformers movies from the big screen into your collection with the Transformers Studio Series Deluxe Class Optimus Prime action figure, inspired by Transformers: One! Transformers Studio Series toys are collectible action figures that feature movie-inspired details and accessories.

Convert the Studio Series Transformers action figure from robot to Cybertronian truck mode in 25 steps and pose the Optimus Prime toy in the included Metropolis of Iacon removable backdrop scene. Look for more Transformers Studio Series collectible figures to build a movie-inspired collection (each sold separately, subject to availability)! TRANSFORMERS and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. © 2024 Hasbro.

• TRANSFORMERS: ONE OPTIMUS PRIME: This Transformers Studio Series 112 Optimus Prime action figure is highly articulated for posability and features movie-inspired deco and details

• TRANSFORMERS TOYS STUDIO SERIES DELUXE CLASS: This 4.5-inch (11.5 cm) collectible action figure is inspired by iconic movie scenes and designed with specs and details to reflect the Transformers movie universe

• 2 ICONIC MODES: This Studio Series Transformers toy features classic conversion between robot and Cybertronian truck modes in 25 steps

• AWESOME ACCESSORIES: Transformers figure comes with 2 shoulder pipes, dual-barrel blaster, and Energon Axe accessories that attach in both modes

• ARTICULATED FOR PLAY AND DISPLAY: Transformers figures feature articulated heads, arms, and legs for action poses

• REMOVABLE BACKDROP: Removable backdrop displays the Transformers Studio Series Optimus Prime figure in the Metropolis of Iacon scene

• COLLECT STUDIO SERIES MOVIE FIGURES: This action figure toy makes a great collectible figure gift for any Transformers fan. Look for more Transformers Studio Series toys to build a collection (each sold separately, subject to availability)

Product Features

• 4.50 inches (11.43cm)
• Made of plastic
• Based on the Transformers: One movie
• Deluxe Class
• Fully articulated
• Converts from robot to Cybertronian truck in 25 steps

Box Contents

• Optimus Prime figure
• Energon Axe
• Dual barrel blaster
• Backdrop

Product Dimensions: 5.51 x 2.52 x 8.62 inches

Item Weight : 8.8 ounces

Item model number : G0221

TRANSFORMERS ONE PRIME CHANGERS OPTIMUS PRIME

Release Date: Summer 2024

Retail Price: $19.99 USD

Experience the epic origins of legendary TRANSFORMERS robots with these Prime Changer action figures! Inspired by the iconic characters from the TRANSFORMERS ONE movie, these 5-inch figures feature 2-in-1 play and convert from robot to alt mode in a few steps, with simple conversion perfect for TRANSFORMERS fans ages 6 and up. The TRANSFORMERS ONE PRIME CHANGERS assortment includes the following products (each sold separately): Optimus Prime and Alpha Trion.

TRANSFORMERS ONE is the untold origin story of Optimus Prime and Megatron, once friends bonded like brothers, who changed the fate of Cybertron forever.

Look for more TRANSFORMERS toys (each sold separately, subject to availability) to build your collection. Available Summer 2024 at most major retailers.

TRANSFORMERS ONE MEGA CHANGERS OPTIMUS PRIME

Release Date: Summer 2024

Retail Price: $14.99 USD

Experience the epic origins of legendary TRANSFORMERS robots with these Mega Changer action figures! Inspired by the iconic characters from the TRANSFORMERS ONE movie, these 11-inch figures feature 2-in-1 play and convert from robot to alt mode in a few steps, with simple conversion perfect for TRANSFORMERS fans ages 6 and up. Stage larger-than-life battles from the movie with other big TRANSFORMERS toys like this one! (each sold separately, subject to availability). The TRANSFORMERS ONE MEGA CHANGERS assortment includes the following products (each sold separately): Optimus Prime, Bumblebee, Megatron, and Starscream.

TRANSFORMERS ONE is the untold origin story of Optimus Prime and Megatron, once friends bonded like brothers, who changed the fate of Cybertron forever.

Look for more TRANSFORMERS toys (each sold separately, subject to availability) to build your collection. Available Summer 2024 at most major retailers.

TRANSFORMERS ONE 2 IN 1 OPTIMUS PRIME ORION PAX MASK ACTION FIGURE

Release Date: Summer 2024

Retail Price: $34.99 USD

Experience the epic origins of legendary TRANSFORMERS robots with this Optimus Prime (Orion Pax) 2-in-1 Converting Mask! Inspired by the iconic character from the TRANSFORMERS ONE movie, this 9.9-inch figure features 2-in-1 play and converts from robot mode to a wearable mask in 18 steps. Includes 2 accessories that attach in robot mode. Kids can wear the mask and imagine themselves in awesome adventures in the TRANSFORMERS universe.

TRANSFORMERS ONE is the untold origin story of Optimus Prime and Megatron, once friends bonded like brothers, who changed the fate of Cybertron forever.

Look for more TRANSFORMERS toys (each sold separately, subject to availability) to build your collection. Available Summer 2024 at most major retailers

More Daily Optimus Prime Features