We're rolling out with the Transformers Pepsi Generation 1 Optimus Prime toy (left) that came with extra stickers for his trailer. What is still a highly coveted piece for many collectors, was reissued in 2005 by Takara as "Pepsi Convoy" with an updated deco new trailer in Japan. Subsequently, a "Pepsi Optimus Prime" was offered as a prize for the 2007 Pepsi Co "Transform Your Summer" sweepstakes as well as a Hasbro Toy Shop / BotCon exclusive (right) in America.
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