Daily Prime - Transformers x McDonald's Foodstrap Optimus Prime

Beyond the action figure is a wild and wooly place where things are not as available as they would seem. Transformers of forms and functions, but few are more pointless and fun than fast food premiums.

Today's shot aims a hungry eye at one of the harder to find of the Happy Meal toys, the Transformers x McDonald's Foodstrap campaign Optimus Prime. Released exclusively in Japan for the 2011 as a promo for Transformers Prime animated series. Japanese fans had to obtain a voucher coupon given out with the purchase of other Transformers DOTM products to get one. The "Foodstrap" element refers to the string tied to the figures designed for hanging. The premium is a lot of fun with Optimus Prime popping out with his fist in the air when the button is pressed.

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