Death Of A Deal: Hasbro Breaks Off Talks With Dreamworks

The New York Times' Dealbook reports that Hasbro has ended talks with Dreamworks about the possibility of acquiring the company. The big kicker is said to have been a 5% drop in Hasbro's stock price when the acquisition rumor went public - significant because Hasbro was seeking to pay a combination of cash and company stock for the studio. Also, as some predicted, Disney seems not to have taken kindly to the idea of Hasbro buying their biggest animated competitor. Keep reading for more details!
Disney was predictably upset that Hasbro would discuss a merger with DreamWorks Animation — its primary cartoon competitor — only weeks after the toy maker was given a lucrative Princesses contract, having taken it away from Mattel, one of these people said. As a toy partner, Hasbro receives early access to private information about films in Disney’s pipeline.

Representatives for Hasbro, DreamWorks Animation and Disney declined to comment or were not immediately available.

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A union of Hasbro and DreamWorks Animation was rooted in the belief that the two could create a fruitful partnership of content and production. The toy maker would have found new outlets for its stable of brands, including G.I. Joe and My Little Pony. Its chief executive, Brian Goldner, has long shown interest in broadening his company out into a global entertainment powerhouse.

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