Flame Toys has shared a number of promo photos for their first Furai Model series release - Optimus Prime. This licensed action figure model kit is priced at about $40 and will be approximately 6 inches tall when built. Flame Toys notes that the model will use a combination of hard ABS plastic for the main body structure, along with a softer plastic for the joints making up the 40 points of articulation for durability, and that while experienced modelers will be able to make this Optimus their own, the multi-color plastic injection process will also make this perfectly accessible to beginners. Click through see all of the photos. 
