This week's, fans voted on the Top 10 Transformers gimmicks. It should be noted that a gimmick is something that enhances, modifies or alters the basic premise of a product to increase sales. In this case, the basic premise is Transforming. So, while it is a toy gimmick, since this whole list is Transformers, that isn't a gimmick in this case but rather the entire basis of why the product exists. But, all them lights, sounds, automorphs, secret compartments, blast effects goodness is up for grabs!
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