Hasbro Announce Allspark Pictures Division to Produce Transformers and Other Brands During Earnings Call

Transformers: Age of Extinction delivered over 1 billion dollars at the global box office. This result, coupled with an innovative new line, drove strong year-over-year revenue gains in TRANSFORMERS. Through the first nine months of the year, TRANSFORMERS revenues are greater in international markets than in the U.S. and Canada segment, reflecting the mix of box office results and the global 4 expansion of Hasbro. Overall, the brand is performing in line with the last movie year and we are well into development for the next installments of TRANSFORMERS content. This includes new television programming, as well as collaborating with the film makers on our next ideas to re-invent and re-imagine the TRANSFORMERS brand in movies.

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In the first quarter 2015, we are launching the next installment of TRANSFORMERS television programming, Transformers: Robots in Disguise. The all new show will debut on Cartoon Network in the U.S., the top-rated primetime network for boys' ages 6-11 and 9-14.

Hasbro has developed tremendous expertise in producing animation. We are working with the world’s best studios and we know how to produce top quality animation cost effectively. As our content strategy and all-screen strategy evolve, we are building upon our experience in 7 animation and storytelling. In addition to television, there are select films where we are taking greater control of the process. We have two movies we are currently developing under our new film label, Allspark Pictures. These films are MY LITTLE PONY and JEM AND THE HOLOGRAMS.

Building on the global success of MY LITTLE PONY, we recently announced we are developing a MY LITTLE PONY animated feature. We’ve hired a great writer with strong credentials in animated film.

In addition, we are producing a JEM AND THE HOLOGRAMS live action feature directed by John Chu. The JEM AND THE HOLOGRAMS story was re-imagined from a Hasbro vault brand and inspired by the social-media driven lives of girls today. The film is scheduled for release on October 23, 2015, and will be distributed by Universal worldwide, with whom we co-financed the film.

We envision Allspark Pictures as a new way to make fresh and compelling movies, based on new and existing Hasbro brands, for audiences globally.