Hasbro Continues Bumblebee Movie Prep With New Trademark: BEE VISION

After the recent trademarking of what's believed to be the Bumblebee Movie logo, Hasbro continues preparing for its 2018 cinematic outing with a new trademark reported by Transformers@TheMoon: Bee Vision. Really, what are the odds this isn't related to the Bumblebee Movie? With the trademark specifically calling out toy masks as a potential use, it looks like there'll be some type of roleplay-toy gimmick in next year's movie toys. Keep reading for the data!
Trademark Details
Trademark Source: USPTO
Mark (in words): BEE VISION
Serial Number: 87445379
Filing Date: Thursday, 11th of May 2017
Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
Status Date: Monday, 15th of May 2017
Registration Number:
Registration Date: Wednesday, 30th of November -0001
Prior Reg Numbers:
Current Location: NEW APPLICATION PROCESSING
Date In Location: Monday, 15th of May 2017
Class Status: ACTIVE
Category: Toy masks; role-play toys; toy action figures, toy vehicles and toy robots convertible into other visual toy forms


Little is known about the Bumblebee movie except that Travis Knight, director of the critically acclaimed Kubo and the Two Strings has been chosen to direct the film. The film is due for release in June 2018. In the meantime, you can see Bumblebee in Transformers: The Last Knight as his mind-controlled friend and mentor Optimus Prime attempts to murder him.

With this recent rush of trademarks, however, it makes us wonder: is "Cybertronics" a term wrapped up with the Bumblebee movie as well?

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