This year, in a continued effort to enhance the experience for fans of action figures and our recent steps to reevaluate our packaging goals, Hasbro created a new packaging structure for 6-inch figures.

Starting in Fall 2024, fans can expect the new packaging design across G.I. JOE and TRANSFORMERS, along with premier collaboration brands Star Wars™ and Marvel 6-inch collector figures. The new packaging structure features improved visibility of the figure and accessories, more robust packaging materials to protect against damage, and an improved unboxing experience for the figure and accessories. This new structure will also provide consistency across package size and design aesthetics for collectors who purchase figures across our brands.

What does the new packaging look like? We’ve included product and packaging images here of some of the newest 6-Inch action figures from the G.I. JOE Classified Series, Marvel Legends and Star Wars: The Black Series—as part of the first wave of figures we’ve introduced that showcase the new packaging design.

This update does not include packaging for fan collectible products like the 6” Marvel Retro line, Star Wars Vintage and Retro, and G.I. JOE Retro, where packaging is part of the product experience and typically retained intact for fan display and collections.

We listened to our fans and collaborated with our partners to make these updates.