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Generation 1
Hasbro Mattel Takeover Rumors Swirling - Optimus Prime, Barbie to Finally Wed?
BaCon - Friday, November 10, 2017


There has long been speculation about if, when and how Hasbro and Mattel would join forces to make the ultimate toy and game company. According to The Wall Street Journal, Hasbro is said to be on the prowl (pun) again, after substantiated news just last year, about the two companies being in talks.

At this point there is nothing substantial to report. Yet, this time feels better with Hasbro's recent move to a media company. When more content is what they need. Barbie, Hot Wheels and so many brands under the Mattel brand are great choices.

Hasbro Inc. has made a takeover offer for rival Mattel Inc., according to people familiar with the matter, a combination that would unite the two biggest U.S. toy makers and put Barbie dolls and Nerf guns under the same roof.

Hasbro’s approach to Mattel was made recently, one of the people said. The terms of a potential deal couldn’t be learned, and as always, there may not be one.


The other more ensuring detail is Mattel's stock price is way down almost 50% compared to this time last year. Meanwhile Hasbro's stock is up nearly 15% in the last year. After-hours stock prices are up on both companies, at the time of this writing. This makes Mattel an even greater opportunity for Hasbro. However, let us not forget. Hasbro could be bidding against Disney or any number of International media companies for some or all of Mattel brands.

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