Hasbro Pulse Behind-the-Design: Transformers R.E.D. Arcee & Cheetor

Hasbro Pulse sat down with Transformers Product Designer Manager, Lenny who talks about the new line of non-transformers Transformers R.E.D. (Robot Enhanced Design) figures. Get the details on how these Walmart exclusive figures were designed from sketch to packaging for the new Beast Wars Cheetor and Prime Arcee figures now at Hasbro Pulse.



Q: Why did you decide to do a line of non-converting Transformers figures?

A: When designing Transformers, one of the first things that has to be considered is the balance between robot and alt mode. Sometimes that means the final design won't perfectly match their appearance in various entertainment. So, we wanted to create a line that celebrated the robot form without having to make any compromises for conversion functionality. In doing so, we are able to create more character-accurate robot modes because we didn't have alt mode parts and pieces placed in areas they didn't appear in entertainment. For R.E.D., it's one of our goals to match robot silhouette as close as possible to the entertainment they're from, without the conversion "kibble" as our fans call it.

[...]

Q: What is unique about R.E.D. compared to other premium action figure lines?

A: Well, first of all, our characters are robots. And yes, the other brands have robot characters or metal humanoids, but we are through and through robots. Cybertronians have a thick boxy feel, considering that we want them to feel built rather than sculpted, they are robots after all. So to do that we are utilizing a lot of secondary parts to achieve a layered effect. In addition, those secondary parts are great for recreating wings, arm blades, as well as animal parts like Cheetor’s legs on his back.

16 Image(s) - Click to Enlarge

1 of 16

2 of 16

3 of 16

4 of 16

5 of 16

6 of 16

7 of 16

8 of 16

9 of 16

10 of 16

11 of 16

12 of 16

13 of 16

14 of 16

15 of 16

16 of 16

Transformers Poll

How do you like the Transformers R.E.D. 6-Inch Figures?

5 - Great
4
3 - Okay
2
1 - Lame
0 - Do not like



Votes: 850

Poll Results

Data Center

Member Comments

~ NO MEMBER COMMENTS YET ~
start the coversation with yours

ADD YOUR COMMENT NOW
(Membership Required)

Online Transformers Shopping

Advertise Here on TFormers.com

Search Online Stores for Transformers Transformers Robot Enhanced Design




More Beast Wars News & Reviews



Advertise on TFormers.com








This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!


Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE