Hasbro's quarterly earnings report is in, and the third quarter of 2016 represents the highest quarterly revenue and earnings in the company's history. While their relatively recent acquisition of the Disney Princesses license is the star here, effectively doubling their revenue in the Girls' Toys category, Boys' Toys have had a good year as well, with Transformers cited as one of the brands experiencing growth. Not bad for a non-movie year. Keep reading if you like numbers!
Games category revenues for the third quarter increased 13% to $409.5 million, behind growth in multiple gaming formats including face-to-face gaming, off-the-board gaming and digital gaming. Franchise Brand MAGIC: THE GATHERING revenues increased in the quarter, along with growth in PIE FACE, DUEL MASTERS and a number of other brands.
Girls category revenues for the third quarter increased 57% to $462.0 million. The category benefited from shipments of Hasbro's line of DISNEY PRINCESS and DISNEY'S FROZEN fashion and small dolls and DREAMWORKS' TROLLS as well as growth in BABY ALIVE and FURBY products.
Preschool category revenues for the third quarter declined 8% to $202.8 million. Revenue growth in Franchise Brand PLAY-DOH was more than offset by declines in PLAYSKOOL HEROES and core PLAYSKOOL items.
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