RID 2015  RID 2015 / Corporate

Hasbro to Focus on Transformers Robots In Disguise, Rescue Bots and 2 Other Lead Brands in 2015

Just in is a but of news from the WorldScreen we have news of Hasbro Studios comments made at the NATPE conference about putting their focus Transformers Robots In Disguise and 4 Other Lead Brands in 2015. Fans will be happy to know two of those Brands are Transformers with RID AND Rescue Bots being named in addition to Littlest Pet Shop, and My Little Ponyand. What's a little bit discouraging is Hasbro seems to be focusing on event an younger base. Read on for the full comments from Hasbro Studio's Gustavo Gomez at NATPE

Hasbro Studios is attending NATPE with the intention of strengthening its relationships with its partners as well as reaching out to new digital players in emerging markets.

At the market, Hasbro Studios is focusing its sales efforts on its four franchise titles: Littlest Pet Shop, Transformers Rescue Bots, My Little Ponyand the soon-to-launch Transformers Robots in Disguise. “All of our franchise titles are being exhibited globally, with the exception of Robots in Disguise, which will launch in a few months on Cartoon Network in the U.S., Latin America and Europe,” says Gustavo Gomez, the company’s sales director for Latin America.

“Our priority is to work with our partners to keep our audience engaged in our content through all possible platforms,” Gomez notes.

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