Hasbro Toyland & Amazon Roll Out FREE Pop-Up Event for Families

HASBRO WELCOMES FAMILIES TO THE FREE AMAZON TOYLAND POP-UP IN NYC FOR A FESTIVE HOLIDAY CELEBRATION FULL OF TOYS, CHARACTERS AND FUN DECEMBER 6-8

Families Can Expect a Magical Toy Showcase Featuring Hasbro’s Fan-Favorite Brands, Including BABY ALIVE, BEYBLADE, FURBY, HASBRO GAMING, MONOPOLY, MY LITTLE PONY, NERF, TRANSFORMERS, PEPPA PIG, POTATO HEAD, and PLAY-DOH, Alongside Premier Collaboration Brands, including STAR WARS™ and MARVEL; Plus Holiday-Themed Experiences like Santa Photo Opps, Hasbro Character Meet-and-Greets, Giveaways, and More!

NEW YORK –– NOVEMBER 26, 2024–– Hasbro, in collaboration with Amazon, invites families to a wonderful, FREE holiday pop-up event in New York City, for a merry afternoon bursting with toys, games, and activities. Taking place December 6-8, from 11 a.m. to 3 p.m. at the High Line at Chelsea Market Passage – located between 15th and 16th street – this immersive experience will showcase the best of Hasbro Toyland. The enchanted pop-up brings Hasbro’s iconic brands to life, offering a fun-filled destination for families to celebrate the season together.

At Hasbro’s Holiday Pop-Up Event, parents and kids can look forward to the following FREE activities:

· Hasbro Product Showcase: Explore and play with a variety of toys from Hasbro brands, including BABY ALIVE, BEYBLADE, FURBY, HASBRO GAMING, MONOPOLY, MY LITTLE PONY, NERF, TRANSFORMERS, PEPPA PIG, POTATO HEAD, and PLAY-DOH, plus premier collaboration brands including Star Wars™ and Marvel. All battery-operated toys will be powered by Duracell for countless hours of play!

· Photo Opps with Santa and Hasbro Characters: Capture lasting memories with Santa and Hasbro characters, including Peppa Pig, Izzy Moonbow, Sunny Starscout, and Mr. & Mrs. Potato Head. Complimentary photo frames will be provided (while supplies last).[MD1]

· Letter to Santa Station: Send letters to the North Pole first class! Use your best penmanship to share wishes and hopes with Santa at his special mailbox.

· Giveaways & Snacks: Grab a tote bag filled with holiday goodies including a $25 Paramount+ gift card, Duracell batteries with Power Boost ingredients, picture frame, stickers and other delightful gifts. Get cozy with delicious cookies and hot cocoa![JC2] [MD3]

Follow Hasbro Toyland on Amazon, @Hasbro on Instagram, @Hasbro on Twitter and @Hasbro on Facebook for news and updates.

About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit corporate.hasbro.com or @Hasbro on LinkedIn.