Hasbro Trademarks New Tagline - The Official HasCon Motto?

Transformers@TheMoon, which tracks Hasbro trademarks likely to be Transformers-related, has posted the specifics of a recent Hasbro filing with the US Patent Office. The filing, specified for being related to conventions and related entertainmnent uses, is for the phrase "The Premier Hasbro Fanmily Event." Keep reading for more speculation and info on this filing and details on the trademark itself!
First off, there's "Premier" again, the one without an E at the end and has a meaning more akin to "Top Quality" than "First Appearance." Second, that's not a typo - "Fanmily" seems to be Hasbro's theme for its HasCon activities as TF@TM uses the same spelling repeatedly.

Is it definitely HasCon? No, we can't say 100% for certain yet. But it sure seems like it ought to be, doesn't it?

Trademark Details
Trademark Source: USPTO
Mark (in words): THE PREMIER HASBRO FANMILY EVENT
Serial Number: 87321696
Filing Date: Thursday, 2nd of February 2017
Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
Status Date: Monday, 6th of February 2017
Registration Number:
Registration Date: Wednesday, 30th of November -0001
Prior Reg Numbers:
Current Location: NEW APPLICATION PROCESSING
Date In Location: Monday, 6th of February 2017
Class Status: ACTIVE
Category: Entertainment services, namely, organizing and conducting conventions, exhibitions, fan clubs and gatherings for entertainment purposes and in the fields of toys, animation, comic books, fantasy, gaming, popular culture, science fiction, television and film

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