Hasbro's HASCON Event Finally Reveals First Details Of Content - And Exclusives

With only a few short months left before the event opens its doors, Hasbro has finally started sharing out some information for their HasCon convention, happening in Rhode Island this September. Along with a minute-long promo video, the official Transformers Facebook page had a short text post giving a basic summary of things to expect on the Transformers side of the show - one of which is "exclusive product". You can read the full post below for more details, and see the video promo!
Bigger than Unicron? Yep. Join us this September at HASCON for 3 days of super fandom! This FANmily event will feature TRANSFORMERS toy reveals, talent appearances, HASCON exclusive product*, autograph sessions, dynamic panels with the TRANSFORMERS design team and much more. Stay tuned, tickets and more information coming soon!

*Limited quantities will be available at hasbrotoyshop.com following the convention.


The practice of offering remaining exclusive stock on HTS echoes the procedures for SDCC, and likewise the promise of toy reveals is something we often expect out of San Diego, and then New York Comic Con a bit later. It seems unlikely at this point that they would fully give up using the Comic Con events for broader promotional use, but if they do wish to begin focusing on their own show more, it might alter the scope of their presence in San Diego and New York.

Likewise, the exclusive product wording could itself be either a bit misleading, or suggest that exclusives which normally debut at SDCC might not appear there any longer. Otherwise, the HasCon exclusive products are likely to be Hasbro's general "convention exclusive" goods, and be a second chance to obtain the SDCC debut items in person at an event. Though if that's the case it might mean those unable to attend would have to wait until late September for a shot at the summer convention items without the use of a middleman attending one show or the other.

Apart from that, the promises of talent appearances, design panels and autograph opportunities sounds like a vague fusion of approaches from Botcon and the usual SDCC presence, but probably passed through a bit of a filter to keep it a little more accessible to a more generally casual audience. That can certainly be disappointing for some of us, but is an understandable and likely wise move, at least for the first year. Hopefully it won't be long before we get more detailed information to help people decide if they want to attend the show this fall!

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