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Bumblebee: The Movie
Lorenzo di Bonaventura Talks Bumblebee Movie & Movie Business In China, Reveals Number Of Bots In The Picture
RAC - Friday, October 20, 2017


Transformers series Lorenzo di Bonaventura has spoken to Deadline Hollywood about the Transformers movies and the nature of the series' partnership with China. The article also drops a small piece of information about the number of robots we can expect to see in the film - and it's less than even 2007's Transformers, as we all expected. But also more than two! And also, an interesting tidbit about why, exactly, Transformers is so big in China to begin with. Keep reading to see!
Through five movies, the Transformers franchise has grossed $817M alone in China. The Hasbro movies’ explosion at the box office have been in tandem with the boom of the Middle Kingdom’s exhibition infrastructure, including Imax and 3D. The first Transformers movie ten years ago grossed $37.2M in China, repping only 5% of its $709.7M global gross. Chinese tickets sales hit a peak with 2015’s Transformers: Age of Extinction, raking in $320M, or 29% of its $1.1 billion worldwide haul. This summer’s Transformers: The Last Knight continued to yield strong results in China with $228.8M; an even greater share of the pic’s global ticket sales, 38% of $605.4M.
Paramount Pictures

Bumblebee is expected to refresh the franchise after Last Knight, while not losing the spirit that Michael Bay has hammered out. Last Knight slowed in ticket sales, as the movie was a challenge for more sophisticated audience markets to decipher from its previous installments. Bumblebee is different in that it’s a period piece that takes place in 1987 and will only star four Transformers in total, as opposed to previous’ titles massive robot car ensembles. Bumblebee opens on Dec. 21 next year.


The explanation for China's love of Transformers:
It’s one of the few American properties that made it on Chinese TV decades ago before the country’s cultural and commerce walls opened up. Older Chinese audiences have an emotional affinity to Transformers, much in the way that Americans might be drawn to Star Wars, which explains why the franchise has taken off in the Middle Kingdom.


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More Bumblebee: The Movie News
Via a photo tweeted out by the Licensing Expo's own Twitter account, we have a look at a new promotional logo for the Bumblebee movie, coming out later this year. There's not a whole lot of depth to examine here, simply showing an updated, more stylized font over a movie-style Autobot logo. As expected, this seems to be a headline feature at Paramount's booth at the expo. As for whether there's any more material from the movie on display, we'll just have to wait and see! Click through for the full photo and a crop in on the poster.
While we have been enjoying the spoils of the glorious G1esque Transformers Titans Return that relives all our G1 heroes in a whole new way. One of these characters is getting a full-on makeover to be readied for a whole new generation of fans that are believed to be entranced by the 80s and popular cultures from that era. It is no secret this unlikely new super-former is, Bumblebee. What has been a secret is how he's going to appeal to the young, the female, and the Transformers clueless where the Bayhem failed to reach.
ABOUT TRANSFORMERS BUMBLEBEE MOVIE PREQUEL: FROM CYBERTRON WITH LOVE - Fan-favorite Autobot Bumblebee is recruited for a top secret mission, and 1960s London won’t know what hit it when this robot in disguise goes undercover.

Collider has interviewed director Travis Knight and talked about his experience directing Bumblebee: The Movie! Knight talks about his first time directing a live action film and how it compares to animation, his first time recalibrating a film in the wake of test screenings, the number of other Transformers in the film, and his experience with Hasbro. Keep reading to see the interview video, embedded here for your convenience!
Bumblebee has been the topic of interest for us at today's CinemaCon showing in Las Vegas, and capping off the promotional effort for the day, a quick teaser was shown to attendees. No public video has emerged yet, but comicbook.com has posted a synopsis from one of their staffers attending the show, which features - as you might expect - Bumblebee, as well as Hailee Stienfeld in her lead role as Charlie. Plus a little bit of a surprise a little farther in. Keep reading to find out what was shown tonight!












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