CorporateOfficially announced at Toy Fair 2023, McFarlane Toys Expands Page Punchers Brand & Signs Multi-Brand Licensing Agreement with Hasbro
Los Angeles, Calif. December 12, 2023 – McFarlane Toys has announced an exciting, multi-brand licensing agreement with leading toy and game company Hasbro, adding TRANSFORMERS, POWER RANGERS, G.I. JOE and DUNGEONS & DRAGONS to their Page Punchers line-up. Kicking off with TRANSFORMERS and G.I. JOE products, each Page Puncher will include a full comic book and two articulated figures.
“Page Punchers is an exciting program for us because it gets comic books into people’s hands, along with a fun toy product, who might not otherwise shop at comic stores. Parents enjoy them because they encourage reading and collectors like them because they provide unique and interesting character stories. With articulated figures, plus a full comic book in each Page Punchers item we offer incredible value with this brand,” said Todd McFarlane, founder and CEO of McFarlane Toys.
“From TRANSFORMERS and G.I. JOE to POWER RANGERS, DUNGEONS & DRAGONS and others, a number of Hasbro brands are known for their rich history and continued storytelling through comics. Page Punchers is a natural extension of these brands, providing the action and adventure our multi-generational fans have come to expect. We can’t wait for fans and collectors, alike, to get their hands on the first product drop coming out in early 2024,” said Casey Collins, President of Licensed Consumer Products at Hasbro.
Product is expected to launch in early 2024 and will be available at mass market and specialty retailers.
About McFarlane Toys
Founded over 25 years ago by Todd McFarlane, the Grammy-and Emmy-winning producer/director and the creator of Spawn, McFarlane Toys is a global toy company and an industry leader and innovator. As a design driven company known for unparalleled attention to detail, McFarlane has set the bar in the action figure category. Headquartered in Tempe, Arizona McFarlane has offices in Los Angeles, Las Vegas and Montreal.
CorporateWhat is a "page puncher"?
The smaller Page Punchers? No thanks. I'm not up for spending that much on trash with limited articulation. If I wanted that kind of stuff I would've kept all my Toy Biz figures or Action Masters. I just don't see the point of those small figures with barely any articulation anymore. Especially when Bandai of Japan is showing all of them up with their Evolve/Ultimate Legends figures on shelves that have better articulation than 90% of modern 6/7 inch figures for half the price. They're even lower priced than most companies smaller limited articulation figures.
But for real though, go to Target's "collectible" section over by the DVDs and video games and compare them. Bandai has their Naruto, Demon Slayer and Dragon Ball Evolve/Ultimate Legends figures on shelves next to similarly sized offerings from McFarlane for MHA and Demon Slayer and the Bandai figures blow them away. The Dragon Ball figures are at like $10 each, the Naruto figures are $12 I think and the Demon Slayer figures are I think $15. These figure are even better than Bandai of America's Dragon Stars and Anime Heroes figures by far. They might even be better overall than the Gundam Universe line which is an amazing line as well.
But yeah, I'm not going to want a 3 inch figure of a Transformers character than can't do anything. Not when there are companies with 5 inch figures for the same price or less that have all the articulation you can ask for.
If this was the larger 7 inch Page Punchers that are just modern standard McFarlane offerings then yes. Those figures are great. Their MHA and Demon Slayers figures are spectacular and their DC and other figures are awesome too. I just don't understand why collectors or anyone else are settling for such crap figures lately. Just because that's what they were like when we were kids doesn't mean that I should settle for them being like that now. Nostalgia isn't that potent of a drug. I got better things to waste my money on.
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